Showing In Cinemas When Children Can't Go, What's 'Nussa' Movie's Strategy?

Ryan Adriandhy (Visinema)

JAKARTA - The production house of Visinema and The Little Giantz has been waiting for a long time, preparing to release the animated film Nussa in theaters. This film has been delayed for quite a long time considering the pandemic that had closed the business.

The film Nussa is scheduled to be released on October 14 even though children under the age of 12 are currently not allowed to watch the film in theaters. What is the production house strategy?

"After seeing this Nussa film in terms of story and packaging, we believe that what we offer here is not only for children," said Ryan Adriandhy, co-producer of the film Nussa on Thursday, October 7 at Plaza Senayan.

However, they are also thinking about how the Nussa film can still be watched by children, especially the story that is full of meaning.

"We will also look for ways how families and children can enjoy the film," Ryan continued.

According to Ryan, the film Nussa has a plot that can be felt by everyone. Although the story has an animation and children's format, audiences of all ages can watch it.

"We believe (Nussa) can reach all circles. We think Nussa is a very good child, religious and knowledgeable.”

The film Nussa focuses on the character of the same name played by Muzakki Ramdhan. Nussa lives in a harmonious family surrounded by good friends. As the winner of the competition at school, Nussa is sure that she will win the science competition again this year.

However, Nussa was surprised by the arrival of a new student at the school. Is this new student a threat to Nussa? The film Nussa can be seen starting October 14 in Indonesian cinemas.