TREASURE Becomes Local Snack Ambassador, Collaboration of 10 Special Flavors

TREASURE x Chitato (doc. Indofood)

JAKARTA - K-pop group TREASURE has officially been announced as the brand ambassadors of Chitato and Chitato Lite. Through the "Make the Wave You Lite" campaign, the members become the inspiration and hope of the taste presented by the local snack.

TREASURE, which consists of Choi Hyunsuk, Jihoon, Yoshi, Junkyu, Yoon Jae-hyuk, Asahi, Doyoung, Haruto, Park Jeong Woo, and So Jung Hwan, became the first group to be ambassadors for the snack K-pop.

"Why are we introducing it today? Because if we look at it, we choose this also because each member has a different personality, they have different ways of developing, have their own uniqueness, but that difference makes them actually stronger as a group," said Harry S. Wibowo as Marketing Indofood on Payung Island, Thousand Islands on Wednesday, August 5.

With the presence of 10 TREASURE members in line with various Chitato flavors, this makes a collaboration that inspires the younger generation. The first ad featuring the members with flavor variants surprised the fans who attended.

TREASURE also greeted Treasure Maker, the group's fans through a video. They thanked and hoped fans could look forward to the next collaboration.

TREASURE x Chitato (Tari/VOI)

"Later there will also be digital content that we will broadcast on social media as well, there will be other activities, both online and offline, that we will present for you all," added Erwin Susanto as Brand Manager of Indofood.

"And one more, the most special, we have also prepared an interesting gift (surprise) for you fans," he said again.

On the other hand, TREASURE has just completed their latest tour titled Pulse On which started from October 2025 to May.