JAKARTA - Perfume has become a part of lifestyle and a person's way. With various activities and events, the need for aroma is also different.
Responding to this, RiiFFS presents three latest collections, Freeze, Drift, and Rise, which offer different aroma characters to accompany various atmospheres and moments. This Middle Eastern brand also has its own way to reach the Indonesian market.
"Many people still identify Middle Eastern perfumes with heavy and intense aromas. Through Freeze, Drift, and Rise, RIIFFS presents a selection of fragrances with fresher, amber woody to gourmand characters, so it is easier for consumers with diverse aroma preferences to enjoy it." said Kamal Bhojwani, President Director of PT Kharisma Sukses Persada, official distributor of RiiFFS in Indonesia.
The first variant is Freeze, which comes with a character aroma that gives a fresh and light impression, suitable for starting the day or accompanying daily activities. Its clean and refreshing character gives a comfortable sensation while helping to create an energetic impression.
Next is the Drift variant. For lovers of more characterful aromas, Drift presents a warm amber and woody blend with a refreshing citrus touch. This combination creates a scent that feels modern, comfortable to wear, and easy to adapt to various atmospheres, from daily activities to evening events.
Meanwhile, for lovers of sweet aromas with a touch of caramel and amber warmth, Rise is the right choice. Its composition presents a rich character but is still balanced, so it is suitable for completing the appearance, both during daytime and nighttime activities.
These three variants have characters that can be adjusted to each individual's lifestyle. Seoerti, fashion, perfume can also be part of a person's distinctive appearance.
All of RiiFFS' collections, including Freeze, Drift, and Rise, can be experienced in person at Jakarta X Beauty 2026 which takes place at Hall C, L3 from July 2 to 5, 2026.
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