JAKARTA - Ramadan is always synonymous with the search for refreshing takjil menus. This year, the trend of cold desserts seems to still be the queen to quench your thirst after fasting all day. Understanding the consumer's need for more exploratory taste variations, the Joyday ice cream brand released its latest collection designed specifically to accompany family moments in the holy month.
From Matcha to Black Forest: An Exploratory Selection of Premium Flavors
For culinary lovers who like to explore flavors, dessert options are now more diverse. No longer just a standard vanilla or chocolate flavor, now there are more complex variants such as Premice Matcha and Dolce Crème Black Forest.
The presence of varied textures - ranging from crispy cones like the Twist Cone Forest Berry variant to the ease of eating Matcha Sandwich - provides options for those who want a more "classy" ice cream eating experience but are still practical. This option is perfect as an additional topping for the creation of a fasting menu at home or enjoyed directly as an instant dessert.
Bringing the Atmosphere of Ramadan to Various Places
Not only focusing on taste innovation, this year's Ramadan atmosphere also feels more lively with various activations in public spaces. Joyday, under the auspices of PT Yili Indonesia Dairy, also brings this cheer to school and community environments through the distribution of more than 5,000 ice cream in various regions, ranging from Jakarta to Kalimantan.
This step is in line with the mission to make the breaking of the fast as an event to share happiness. Through collaboration with institutions such as BAZNAS, this spirit of sharing also touches orphanages, ensuring that access to quality desserts can be felt by various layers of society.
Practical and Easy to Reach
The key to today's lifestyle trend is accessibility. With the availability of products in minimarkets to traditional markets, finding a cold mood booster to stock in the home refrigerator has become much easier.
Ramadan is not only about holding hunger, but also about how we celebrate small victories every day with something sweet and refreshing.
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