Caring For Babies And Children, Donations Of 300 Thousand Diapers And Clothing For Sumatra Flood Victims

Diapers and clothes for victims of Sumatran flood children (Doc. MAKUKU)

JAKARTA The floods and landslides that hit three provinces in Sumatra Aceh, North Sumatra, and West Sumatra since late November 2025 have had a broad humanitarian impact.

Based on a Geoportal report from the Indonesian Disaster Data belonging to the National Disaster Management Agency (BNPB) as of Tuesday, December 9, 2025 at 14:35 WIB, there were 961 people who died, 287 people were missing, and more than 5,000 people were injured, and 928,800 people were displaced.

In addition to causing damage to houses and infrastructure, this disaster also forced thousands of families to flee. Conditions in refugee camps are a challenge in itself, especially for infants, toddlers, and children who need basic sanitation equipment.

As a form of concern for affected families, PT Lucky Mom Indonesia through the MAKAKU baby diapers brand distributed Sumatran flood assistance in the form of baby diapers, baby clothes, and children's clothes with a total value of Rp 600 million. This assistance will be channeled through Dompet Dhuafa to a number of affected areas in West Sumatra, North Sumatra, and Aceh, with priority for families who have babies and toddlers.

"We also distribute aid to flood-affected communities in Sumatra. This commitment is a form of our concern for the health of infants and toddlers, especially in evacuations," said Agustinah, Corporate Affairs Director of PT Lucky Mom Indonesia.

To ensure the distribution process runs effectively, MAKUKU sends assistance directly from the company's logistics facilities.

The release of humanitarian aid from the distribution center to all Dompet Dhuafa posts in Sumatra is a form of our support in the Sumatra Flood Assistance program. We hope that this assistance can ease the burden on families so that they can focus more on the recovery process," said Titi Nurmalasari, Head of Communications of PT Lucky Mom Indonesia.

Dompet Dhuafa expressed his appreciation for this form of support. "We are very grateful for the assistance for our brothers and sisters in Sumatra. Most families take their babies and children to refugee camps with limited supplies. Assistance such as diapers and children's clothes is needed," said Yudha Andilla - Retail Manager Fundraising Dompet Dhuafa.

The Dompet Dhuafa team has made gradual distributions at several evacuation points, including direct distribution to families. We really appreciate our collaboration and support in ensuring aid arrives on target," he added.

The distribution of Sumatra Flood Assistance will be carried out in stages based on priority needs in the field, including locations with the highest refugee density, and limited access to baby equipment.