Now It Only Takes 5 Minutes, MSMEs Can Register Culinary Business In Online Apps

Forward Press Conference With GoFood (Doc. GoFood)

JAKARTA - According to data reports from the Central Statistics Agency (BPS) released at the end of 2024, out of a total of 4.85 million businesses providing food and beverage in Indonesia, only 33.13 percent used internet facilities for promotion, online sales, and payment transactions. Therefore, technology adoption and digitization are important keys so that MSMEs remain relevant, competitive, and able to grow in an increasingly competitive era of the digital economy.

Sovan Kumar Ganguly, Head of Food, Ads, and Merchants Gojek said that his party is now providing easy solutions for culinary MSME players, so that their business digitization process can be faster, easier, and more inclusive.

"In accordance with our mission to always find solutions that make it easier for users to live, this innovation of Laftar GoFood Only Needs 5 Minutes is presented as an answer to the aspirations of culinary MSME actors, so that their business digitization process becomes faster, easier, and more inclusive. Just download the GoFood Merchant application, fill in ID card data and account numbers, and business actors can immediately sell online," said Sovan in an official broadcast received by VOI.

In this event, GoFood invited hundreds of culinary MSME players to join and start selling online with only 5 minutes through the application. This step confirms the commitment to become a trusted partner of online culinary business actors and accelerate the growth of the country's digital economy.

We want to make sure that more and more culinary MSMEs can move forward together. The convenience that we offer is not only in the registration process, we also provide a scan menu feature, where business partners simply take pictures of the menu list, and the system will automatically upload these menus into the business page. This feature helps business partners save time and energy, so they can focus on other strategic things for business growth," added Sovan.

After joining as GoFood Business Partners, culinary MSME players get a variety of technology-based solutions to optimally develop their business. This is like a more efficient promo setting that helps improve business performance and visibility.

"We believe that the potential of MSMEs in Indonesia is still extraordinary. Through the Advanced with GoFood event, we want to affirm GoFood's commitment to support culinary MSMEs to advance to class with an inclusive, comprehensive, and sustainable digital ecosystem," concluded Sovan.