This Is The Excellence Of The SAP Thin Core Diapers In Indonesia Which Won The 2025 Superbrand

Popok MUKU won the award (Doc. MAKUKU)

JAKARTA - Baby skin is 20-30% thinner than adult skin. This condition makes your little one more sensitive and prone to irritation such as redness, abrasions, and rashes of diapers. Answering these needs, the innovation of diapers with the first SAP (Super Absorbent Polymer) Thin Core technology in Indonesia, diapers that use high quality materials that are soft on the skin and have high absorption power.

This technology is designed to help prevent leaks and rashes of diapers effectively. With this maximum protection, your little one can be free to move, and grow and develop more comfortably.

Introduced for the first time in Indonesia in 2021, the SAP Thin Core technology allows diapers to remain thin, absorb quickly, keep the surface dryer, not clotted, and very soft, thus protecting the baby's skin comfortably and optimally.

Since being present in Indonesia, MAKUKU has continued to innovate and improve product quality every year. The high need for diapers encourages us to always provide the best for mothers. Thank you for the trust given, until we again won this Superbrand award. We will continue to present products that are getting better to support mothers and babies in Indonesia," said Sulistyowati, Head of Marketing MAKUKU.

Superbrand award recipients are determined based on five main criteria, namely market dominance, longevity, goodwill, customer loyalty, and overall market acceptance. This assessment is a reference for Nielsen in conducting surveys in several big cities, such as Jabodetabek, Bandung, Surabaya, Semarang, Medan, and Makassar.

This award is proof of the success of a brand's business strategy in Indonesia. MAKUKU has proven itself as a superior brand through innovation since it arrived in 2021. The logo Superbrands is a recognition of the success of building brand images, brand values, brand awareness, and brand loyalty," explained Grandtyana Mayasari, CEO of Superbrand Indonesia.

As a trusted multinational company, PT Lucky Mom Indonesia (LMI) is committed to providing solutions for cross-generational family care, ranging from newborn care, feminine care, to parental care.

Each series of LMI products reflects our commitment to caring for our families through innovations that provide optimal comfort. More than just products, we want to be partners in improving the quality of life of Indonesian families," concluded Titi Nurmalasari, Head of Communications LMI.