Online Shopping Trends Are Increasingly Practical, Transparency Is The Main Attractiveness

Illustration of online shopping (Freepic)

JAKARTA - In recent years, consumer behavior in the digital world has shown significant changes. Online shopping is no longer just a matter of speed or comfort, but also a matter of transparency, security, and trust in the platform.

Consumers now tend to choose e-commerce which provides honest information and a complexity-free shopping process, ranging from clear promos, guarantees for product authenticity, to ease of retour.

The response to this trend can also be seen from the way brands celebrate their important moments, one of which is what some e-commerce, including Blibli, did.

When shopping online on this platform, buyers will not feel the complicated requirements or confusing marketing jargots. All information starts from product prices, discounts to promos are clearly explained and to the point.

"Entering the age of 14, we increasingly understand that customers want practical and transparent shopping experience. We present this festival as a form of appreciation through honest promos, and comfort from start to finish the shopping process," said Wilson Kiantoro, Head of Campaign Blibli in a press statement from Festival 14th #NoBlablaDiBlibli to VOI.

During the period 17 July 24, customers can enjoy daily thematic offers relevant to specific needs. Starting from Gadget Day on July 17 which provides discounts of up to IDR 1 million for electronic devices, to Supermarket Day on July 20 with a full promo of IDR 14,000 for kitchen needs.

Not only that, there are still Sports Day (19 July) for those who want to update their sports equipment, Home & Electronic Day (21 July) for household needs, to Fashion Day (22 July) and Beauty & Wellness Day (23 July) to refresh their appearance.

Parents can also use Baby & Toys Day on July 24 to hunt for children's equipment and educational toys.

One of the things that makes Blibli even more interesting in the midst of the intense competition of online shopping platforms is its commitment to provide a shopping experience that is free from worry. All products are guaranteed their authenticity because they come from official brands.

In addition, customers also get timely guarantees about the delivery of goods. If goods come later than estimated, there will be automatic compensation.

For high-value products such as electronics and gadgets, Blibli provides complete Protection of up to 24 months without additional costs. And if

Transparency also applies to high-value products such as electronics and gadgets with complete protection, so that if a customer wants to return the goods for personal reasons, such as unsuitable colors or just changing their minds, a simple process can still be done.