Not Only Adding Food Enjoyness, Chili Spicy Sensation Can Increase Happy Hormones

Illustration of spicy food (Unsplash)

Chili has been a complement to food that has been in demand by the people of Indonesia for a long time. The spicy sensation of chili is considered to add to the enjoyment of food so that it cannot be separated.

In addition to increasing food intake, the spicy sensation of chili also has an effect on increasing happiness and the body is more relaxed. The spicy sensation triggers the release of endorphins and dopamine hormones, which play a role in increasing happiness and reducing pain.

This can happen because of capsaicin substances in chilies. The capsaicin in chili triggers the brain to release endorphins, which have a pain reliever effect and give a feeling of joy, similar to a sensation after exercise.

"There is a sense of happiness, some are like relaxation, maybe because sweat comes out, then it feels like exercising out but not actually," said Indonesian Food Practicer Astrid Enricka, during the Spice Up Your Moment with Sambal ABC, in Kebayoran Baru, South Jakarta, on Wednesday, July 9, 2025.

"So we usually run out of sports, there's a sense of happiness, yes, there's endorphins coming out. So chilies or chilies really make our bodies so there's a sense of relaxation too," he added.

Sambal and spicy sensations are also part of adding to the impression of various moments of togetherness. With the release of endorphins and dopamines that increase feelings of happiness, it will make the atmosphere of eating with people soar more fun and not boring.

Then for those of you who want to enjoy the spicy sensation more practically, then Sambal ABC can be an option. This sambal enriches the taste of food, either to eat alone or with those closest to you.

Sambal ABC by using original chilies a choice of experts as a keys' to enrich the taste of delicious dishes at every moment of the family. By adding chilies, not only more flavors, it also adds to the mood of the booster at the moment of family togetherness, because of the dopamine triggered by the spicy sensation, concluded the Marketing R&D Director of ABC Indonesia, Felicia Julian.