Celebrating 29 Years, Natural Jewelry Exhibition Held In Jakarta

Diamond jewelry exhibition (doc. Frank and co)

JAKARTA - As a symbol of beauty, natural diamonds are considered to have a deep meaning that lies not only in their lust, but also in the process of formation for millions of years.

This philosophical value was raised in an exhibition entitled 29 Years of Natural Brilliance which took place at La Moda, Plaza Indonesia, Jakarta, from May 23 to June 29, 2025.

This exhibition is held in commemoration of the 29th anniversary of Frank & co., a jewelry brand known for using quality natural diamonds. The big theme about the journey and uniqueness of each individual presents a visual installation highlighting the transformation of a diamond from carbon in the earth into gems, as a metaphor for human growth and achievement in life.

"Natural diamonds is not just a symbol of beauty, but a manifestation of the journey of millions of years of natural creation which is similar to the representation of the journey of human life. That's why natural diamonds, through aspects of beauty, rarity, and uniqueness are used as a symbol of celebration at every special moment in the life of every human being," explained General Manager Frank & co., Rolly Soesanto after his press conference in Jakarta, recently.

This exhibition also seems to give a meaning like a natural diamond, humans are in a process that goes through various commitments and challenges in life, until in the end it becomes more shiny and gives deep meaning to each other.

Visitors are invited to go through Experience Room which is divided into three parts: The Origin, The Becoming, and The Connection. Each describes a phase in the formation of diamonds and also a human journey from a simple start to a meaningful moment and life heritage.

In addition to visual and educational elements, this exhibition also features a variety of jewelry collections, including collaboration works with designers such as Monica Ivena, as well as a collection with public figure Maudy Ayunda.

These two collaborations reflect a creative approach that tries to bridge the traditional value of diamonds with modern nuances.

This jewelry exhibition is not only a place to celebrate brand age, but also an effort to educate the public about the uniqueness and scarcity of natural diamonds. In addition to showing off iconic collections, this event is also designed to build an emotional connection between visitors and the philosophy behind every jewelry.

Various agendas also complement the opening of exhibitions, such as interactive talk shows, exhibition tours, educational sessions about diamonds, as well as direct meetings with the creative team behind collections. This event is open to the public and is expected to be able to inspire the public to appreciate the beauty that is formed through a long process, both in the context of jewelry and personal life.