Keep The Wonder X Co-Branding Total Indonesia, Kemenparekraf Activation At The Jakarta National Museum

The Ministry of Tourism and Creative Economy held a collaboration activation with Indonesia's co-branding partner titled Kep The Wonder x Co-Brandingatur Indonesia (Doc. Kemenparekraf)

JAKARTA - The Ministry of Tourism and Creative Economy/The Tourism and Creative Economy Agency (Kemenparekraf/Baparekraf) held a collaboration activation with Indonesia's co-branding partner titled Kep The Wonder x Co-Brandingmen Indonesia as a form of amplification of quality and sustainable tourism campaigns, at the National Museum, Jakarta, from November 22 to 24, 2024.

Deputy for Marketing at the Ministry of Tourism and Creative Economy, Ni Made Ayu Marthini, in his statement in Jakarta, Monday (11/25/2024) conveyed the importance of the spirit of collaboration in voicing the campaign "Kep The Wonder", both in collaboration with co-branding partners and community participation to echo this campaign through their respective social media.

"The Keep The Wonder campaign is not just a tagline, but is implemented in concrete actions. The world community is starting to be aware of the issue of sustainability and we must take part in it for the sake of a sustainable Indonesia," said Ni Made Ayu Mardini.

Naming the campaign Kep The Wonder itself refers to the word keep which means keeping and the wonder refers to the motherland and the ecosystem in it including nature and the Indonesian environment.

During the activation period The Wonder x Co-Brandingung Indonesia, which is open to the public, visitors can get to know more closely what the Kep the Wonder campaign is, trying a special edition photobooth with the theme Kep The Wonder.

Then the visitors had the opportunity to get giveaways for co-branding partner products through lucky spinners, also being the first to try out the recently released Kep The Wonder' filter. This filter is part of the digital activation socialization Kep The Wonder.

Director of Marketing Communications at the Ministry of Tourism and Creative Economy (Kemenparekraf/Baparekraf), Karya Haridjati, added that the activation of Kep The Wonder x Co-Brandingvis Indonesia is an approach to the wider community in a fun way. Because in preserving nature and culture cannot be done by the government alone, but support from pentahelix is needed, namely academics, businesses, communities, the government, the media.

"We hope that this activation can increase public awareness of Keep The Wonder and Co-Branding Messages from Indonesia, so that it becomes a positive action in traveling such as preserving the environment, nature, and culture as well as remembering that