Lifting Campaign Sustainability, Tos Sapoetra Show Collection At JFW 2025

Totes Sapoetra Show Collection at JFW 2025 (Doc. Jakarta Mode Week)

JAKARTA - EMBA Group collaborates with Danjyo Hiyoji and Tos Sapoetra, showing a collection titled 'Fashion Evolution' at Jakarta Fashion Week 2025.

The EMBA Group as a local fashion company was founded in 1968 and already has 7 brands, continuing to strengthen its existence in the country's market, has more than 800 stores in Indonesia, making this brand feel it has to follow the changing dynamics of fashion trends, lifting the Sustainability campaign, the Emba Group will feature a collection titled Fashion Evolution in the Jakarta Fashion Week 2025 performance.

Jakarta, 23 October 2024, features 4 sequences from each brand, EMBA in collaboration with Danjyo Hiyoji for Menswear, while collaboration for women'swear EMBA collaborates with Tors Sapoetra at the Jakarta Fashion Week 2025 performance.

EMBA Ladies by Tos Sapoetra carries the theme Freedom which means Freedom which can show reduced restraint or uncontrolled ability to fulfill the infinite desire, which wants to be free in clothing, through this collection of EMBA by Tors Sapoetra.

It tells of a denim revolution in the dynamic fashion industry, but through a concept of sustainability with materials and environmentally friendly processes in its collection.

While the Morphidae by Tos Sapoetra collection, the theme being carried is Calma, in Italian it means "cheap".

Illustrating the feelings of the heart and unsteady circumstances while in an Italian rural romantic garden, with a vast sky and an open landscape as well as a loud and sweet bird tweet that is heard in the ear, with whispers.

The collection displays elements that will continue to bring awareness of natural protection by using organic materials as a form of concern for nature.

Paula Verhoeven will also attend as a muse women'swear at the Jakarta Fashion Week 2025 runway with Ririn Ekawati, Mikaila Patritz, Nazla Alifa, Anastasia Siantar, Karina Nadila, Rini Yulianti, Anisa Caca, Patricia Devina, and Alika Islamidina.

Meanwhile, EMBA Denim by Danjyo Hiyoji carries the theme Wind Ones inspired by the DNA of EMBA Denim which always prioritizes an imaginative, experimental and freedom rockstar lifestyle.

This DNA was then developed and combined with an educational style of Danjyo Hiyoji design and has the spirit of young people. This meeting of two concepts resulted in a collection with the theme "Wind Ones" at Jakarta Fashion Week 2025.

The use of Denim with unfinished techniques is one of its treatments. It is applied and responded in the form of print and sablon on the fabrics of Duniatex and Asia Pacific Rayon (APR).

Together with Danjyo Hiyoji Footwear EMBA gave a unique touch in the special collection of EMBA Footwear collaborations by Danjyo Hiyoji. The collection depicts a fashion young spirit that is very ready to wear, prioritizing designs that are easy to implement and suitable for the GenZ class to fashion lovers with a young spirit.

Danjyo Hiyoji's Emba Classic presents the theme VOYAGE a collection that evokes the spirit of adventure and exploration. Inspired by the wonders of free nature and the sensation of the world of aviation, this collection combines dynamic silhouettes with rich layering games.

The calming dark green, mysterious dark blue, and warm beige emitting the charm of the beach and desert, create harmony in every look.

With a unique ready-to-wear design, VOYAGE combines volume easily to produce a bold style but remains balanced.

This collection invites you to express the side of adventure in an elegant and character-packed style.

In the Jakarta Fashion Week 2025 Emba Classic by Danjyo Hiyoji also collaborated with several Muses on the runway such as Samo Rafael, Gamaliel, Quin, Jeje Soekarno, Adit Marciano, Wandahara, Ade Habibie, Phrence, DJ Winky and Dwi Sasono.