Becoming A Global TUMI Ambassador, Lando Norris' Cool Style Presents Turin's Latest Collection

Lando Norris (Doc. TUMI)

JAKARTA - Lando Norris' popularity, the favorite racer of Formula 1 McLaren has brought him into a lifestyle circle. Since he was a Global TUMI brand ambassador, now he has appeared to star in an exciting campaign with Turin and his iconic collection, such as Alpha X, 19 Degree Titanium and TUMI I McLaren.

This campaign highlights the cheerful spirit of Lando who is confident as he smoothly balances the world of high-speed sports with relaxed luxury with traveling brands and lifestyles as his companion.

The campaign with Lando offers a new look and feel by featuring a dynamic athlete who is at the peak of his career created by Lando so perfectly equipped with the magnificent background of a seaside chateau in France.

Driven the luxury limit of performance through their latest collection, Turin. Made from Italian premium skin with elegant metal accents, this collection is designed for multiphaset men. Starting from work, traveling, to relaxing, Turin offers seven styles that are sleek including backpacks, work bags, selempang bags, totes, and others. Each item comes in a luxurious black colorway, equipped with the latest T logo of TUMI, which combines luxury with innovative design.

Photographed by expert photographer Emma Panchot and director Arnaud Uyttenhove, Lando's personality shines as she takes us through her shocking days with her favorite TUMI products.

"Lando has been a very valuable partner for TUMI, which for more than three years has consistently presented enthusiasm for our collaborations and campaigns," said Jill Krizelman, SVP Global Marketing & eCommerce.

This campaign is very special, as it provides a fresh and passionate perspective on Lando, featuring its distinctive style and personality in a new way. Nothing is more appropriate to introduce the newest Turin collection than him.

"Cooperation with TUMI over the past few years has been an extraordinary experience, especially in this new campaign that feels very personal to me," said Lando Norris.

The skin item from Turin's collection gives a real premium impression, being an elegant alternative to TUMI McLaren's equipment that I bring to the race.