Min Hee Jin Fired, Director Of MV NewJeans Annoyed Regulated By ADOR And HYBE

NewJeans (Instagram @newjeans_official)

JAKARTA - Since Min Hee Jin was fired from her position, the ADOR label she manages has received new management. It turns out that this has an impact on NewJeans content which has been released under the leadership of Min Hee Jin.

Director Shin Woo Seok, who directed several music videos for the song NewJeans, stated that he could not work with the new ADOR management. Fans found some content related to NewJeans being deleted, one of which was Ditto's song.

In 2022, NewJeans released Ditto's song with a music video that tells the character of a student named Ban Hee Soo. The music video shows the story of Ban Hee Soo who records the daily lives of NewJeans members who act as school friends.

In the context of promotion, Shin Woo Seok created a YouTube channel called Ban Hee Soo containing videos that he recorded from the perspective of his character. The video was not uploaded to the HYBE LABELS YouTube channel containing videos related to artists and labels under their management.

Fans found that Ban Hee Soo's YouTube channel had disappeared from YouTube which was allegedly due to a request from ADOR management.

"I think ADOR regulations are changing with new management. ADOR asked us to delete the videos and YouTube channels that Dolphiners Fims made regarding Ditto's music video from NewJeans. Now we can't upload all the videos we originally planned," explained Shin Woo Seok via his Instagram Story.

We created the Ban Hee Soo YouTube channel without taking advantage of wanting to make something good for fans. But because ADOR asked him, we will delete everything and we can't make the video available," he continued.

"From now on, I don't think Dolphiners Films can work with ADOR. We have promised a project between us and NewJeans members but I don't think we can make it happen. We also feel guilty to the staff who worked until midnight for several months, especially to fans," said Shin Woo Seok.

Apart from Ditto, Shin Woo Seok also directed sound and Cool With You music videos. HYBE responded by claiming they did not ask Woo Seok to delete but only stopped uploading it. ADOR also claims Shin Woo Seok shared videos without their permission.

Hearing this, Shin Woo Seok denied ADOR and HYBE's response to the music video. He claims to already have a permit regarding the directors' cuts uploaded via the YouTube channel.

What do you say? I already have an agreement between us to share the director's cuts version. To create a project, three companies agreed to upload videos via Dolphiners Film. But the new ADOR management lied," wrote Shin Woo Seok.

ADOR itself asked me to delete the video, they said it violated the rights of their artists and could only be shared on their official channel. They sent legal documents asking, if we don't delete it until Monday (2/9) morning, they will sue for fines for violating the contract. You guys have threatened us, so what do you say? Did you just know Ban Hee Soo's YouTube channel after we deleted it? said the hit director.

"Besides talking about logic, who is the director who wants to burn his own work with his own hands? What's the reason? The video on Ban Hee Soo's YouTube channel is a form of 'Ditto''s presence that I directed. The video was asked by the old ADOR management, free of charge, only for fans. So why did I delete it if for no reason? " he said again.

Shin Woo Seok is one of the people who filled out a petition in court to support Min Hee Jin to maintain his position in ADOR. He suspected it was HYBE's reason for trying to stop him from working on the NewJeans project.

"I don't know what it is because I wrote support for Min Hee Jin or because I refused to work on other HYBE artist music videos or because you were trying to remove NewJeans, but I hope you guys don't make dirty games with the media. Even when I say this, I know you guys will do it," concluded Shin Woo Seok.