Perfume Recommendations For Tropical Sensation Fans

Perfume (ist)

JAKARTA - The Indonesian perfume industry continues to grow. One of the signs is the rise of local perfume brands due to the high demand for the market for the last three years. This is evidenced by the Beauty Consumer Behavior and Trends Report conducted by Soco's Insight Factory, where Gen Z (1995-2010) contributed significantly to the increase in perfume purchases. In 2023, perfume will be one of the most popular beauty products. Compared to Millennials (1980-1994), the purchase of Gen Z perfume increased by 304 percent and contributed 160 percent. Along with the increase in sales of local brand perfume products, perfume producers compete to create various fragrances such as the Misool Eau de Parfum Series. This perfume collection is available in four refreshing variants consisting of Moonlight, Love Lagoon, Coco, and Paradise. The launch of this series further enriches the perfume collection of Buttonscarves Beauty, which has become one of the flagship products. The series adds an elegant touch of tropical fragrance, reflecting its captivating tropical beauty and charm. Tropical fragrance characteristics in each variant of this series include a variety of scents such as floral, fruity, and earthy. Each of these scents depicts a tropical atmosphere reminiscent of pleasant moments such as sunny weather, beach vacations, and relaxing moments. The goal is to bring back the feelings and beautiful memories of the tropical atmosphere.

The release of the Misool Eau de Parfum Series as part of the Misool collection is a continuity between beauty and fashion. The presence of this collection of perfumes is designed to complement the collection with the same theme, namely the Misool Series which was previously released. Allyssa Hawadi, Co-Founder of Buttonscarves Beauty said, “ We are proud to be able to present this new collection of perfumes. Previously, perfume from Buttonscarves Beauty was always well received by beauty Enthusiast, and we are excited to launch a new perfume with a fresh fragrance and a tropical themed that has never been made before," said Allyssa Hawadi.