Advertisement Protested By Pro Israel, Bella Hadid Finally Opened Her Voice

Bella Hadid (Instagram @bellahadid)

JAKARTA - Bella Hadid finally opened her voice about her latest photo shoot that was deleted by the Adidas brand. Her latest ad was created for the celebration of the 52nd Munich Olympics.

In early July, Adidas released a new campaign with Gigi Hadid to launch the return of the sneaker they had released in 1972 along with the Munich Olympics. The ad became controversial as Gigi Hadid is pro Palestine.

In 1972, Palestinian terrorists were remembered as Black September entering the Olympic Village where they killed two members of the Israeli team and held nine other members of the Israeli team hostage. All hostages were killed and one German police officer.

The ad received sharp criticism from a pro-Israeli group that considered the brand not considering the incident when it recruited Gigi Hadid's older brother.

Not long after, all posts related to the campaign were removed from their social media and made Bella Hadid fans wonder.

Bella Hadid finally opened her voice about the campaign for the 52nd Munich Olympics celebration which received negative attention.

"To those of you who don't know my heart, I want to make sure you hear directly from me about my campaign with Adidas. I will never engage with work or art connected to a terrible tragedy, anything," Bella Hadid wrote on her Instagram Story.

Regarding the release of the campaign, I don't know the historical relationship with the (Olympic) event in 1972. I was shocked, I was angry, and I was disappointed about the sensitivity in this campaign. If I knew (from the start), from the bottom of my heart, I wouldn't participate," he explained.

Furthermore, Bella Hadid said she and the brand should explore the material before creating a joint advertising campaign.

"As I always do, and I will always do, voice what I believe is wrong. Even though everyone's intention is to create something positive, and unite people through art, the lack of collective understanding from all parties hinders the process," Bella said.

"I don't believe in hate in any form, including antisemitism. This will never be ignored, and I fully support that statement," he said.

He felt sad that Palestine was linked to this situation, and according to him the Munich Olympics did not represent the incident.

"Selamanya saya akan berada bersama orang Palestina seiring mengadvokasi dunia bebas antisemit. Antisemite tidak punya tempat di masyarakat Palestina. Saya akan selalu membela perihan dari kekerasan," tutup Bella Hadid.

Meanwhile, Adidas has released an apology to the public and Bella Hadid for experiencing the negative impact of this campaign.