Recommendations For Picnic Places To Spend Weekends, Can While Shopping For MSME Products

Brightspot Park (Instagram @brightspotfoodpark)

JAKARTA - The weekend has become the time that Jakarta residents have been waiting for, especially after work and activities. Aak is surprised that events that present many activities at once such as shopping, culinary and picnics are also sought after.

Innovation is needed to facilitate the activities of local entrepreneurs in order to develop into a creative and sustainable local economy.

In this case, the combination of physical markets and e-commerce is the main key in reaching a wider market and increasing responsibility for consumer needs.

Supporting a sustainable lifestyle that synergizes with local business actors, Brightspot with Tokopedia and Shop Tokopedia presents the 2024 Brightspot Park located at Urban Forest Cipete.

This event presents a different exploration experience by local brands by providing a picnic feel in nature in the midst of the bustle of the city.

Anton Wirjono as Founder of Brightspot Market and Future 10, expressed a different essence from the 2024 Brightspot Park. "Back this year by providing experience in sustainable business practices, from synergy innovation between local e-commerce and physical markets to collaborating with local initiatives in managing event waste," said Anton Wirjono, quoted by VOI from a media broadcast, Thursday, July 25.

"This reinforces our commitment in sustainable business and support for local businesses. Offers different, greener weekend choices for urban people with the concept of picnicing in the midst of the bustle of the city," he added.

With digital innovations such as local e-commerce, a sustainable lifestyle trend that promotes product selection from local brands not only provides environmental and economic benefits, but also supports MSME growth.

Tokopedia's Integrated Marketing Country Business Partner and ShopTokopedia, Hilda Kitti said that the synergy between physical markets and e-commerce is very important for the continuity of MSMEs' businesses.

"Tokopedia and ShopTokopedia, always try to make it easier for people's lives, especially lovers of products made by local brands, by collaborating and providing various features that make it easier for users to transact online, in order to at the same time support the MSME ecosystem in Indonesia," he said.

"Our support in the Taman Brightspot 2024 event is one concrete proof of the commitment to local products and creative industry players. The collaboration between Tokopedia and ShopTokopedia and Brightspot is expected to play an innovation catalyst that can open up greater opportunities for national economic growth," said Hilda Kitti.