Congratulations, Big Hit Officially Changes The Name To HYBE

Logo HYBE (HYBE)

JAKARTA - Today, Friday, March 19, Big Hit Entertainment officially changed its name to HYBE which is a symbol of connection, expansion, and relationship.

Through Big Hit Labels' YouTube channel, they released a New Brand Presentation video showing their plans and expansion. The day before, they released the campaign video What Do You Believe In? featuring BTS, TXT, NU'EST, GFRIEND, and SEVENTEEN.

HYBE consists of HYBE HQ and HYBE America where the company will oversee HYBE Labels, HYBE Solutions, and HYBE Platforms.

HYBE Labels is a music label that is home to Big Hit Music, BELIFT LAB, Source Music, Pledis Entertainment, KOZ Entertainment, and HYBE Labels Japan.

Then, HYBE Solutions will oversee the business unit in the section of video content, intellectual property, education, games, and others. HYBE Platforms will be the home for Weverse Company.

With the Hyper Nomad concept, the HYBE office will accommodate the needs of employees and make it easier for them to work on projects with functional building facilities and not only focus on decoration.

In the video, HYBE company's new building in Yongsan is also launched for the first time. Starting from the gym, music room, discussions, everything can be seen in this video. Congratulations to HYBE!