JAKARTA - Sunlight has many benefits in life. However, excess exposure to sunlight on the face and skin can have a negative impact. No wonder the need for facial care is increasing along with awareness to maintain the health of facial skin.

Currently, people's trends in choosing skin care products or skincare have experienced many developments along with the development of information technology. The public now not only understands the importance of using skincare products, especially sunscreens for their skin health, but now they are more critical of the content information in them.

A number of products even start targeting children because of the emergence of various environmental risk factors that can threaten skin health such as the threat of UV damage and worsening air pollution.

One way that people use is to choose eco-friendly products that are environmentally friendly. As the number one producer of suncare from Japan, Anessa sunscreen always comes with the latest innovations. Previously in 2022, Anessa came with Auto Booster Technology technology consisting of Thermo Booster, Aqua Booster, Very Water & Sweat Resistant, and Publicity Booster.

This year, innovation in the form of Auto UV Veil Technology was presented by Anessa in her latest product for the Anessa Gold Series series. This technology is inspired by the unconscious human expression that can blink 1,200 times in just one hour. This micro-expression movement can cause the sunscreen layer to be scratched, shifted and even faded. So, even though the scratches or damage occur due to movement, with maximum protection from Anessa sunscreen, the area around the face can remain protected.

"Based on the results of this research, an auto Veil technology was born that makes the sunscreen layer repaired, smoothed and smoothed the skin layer automatically. The automatacall Smooth UV Veil Technology contained in the Anessa Gold Series product serves to improve the Sunscreen layer that is scratched or cracked on the skin surface. Thus, this technology helps provide comprehensive and more resistant skin protection. As a result, UV Veil tightens and restores the surface condition of our facial skin," said Maharani Anindita as Brand Manager of Anessa Indonesia who was met at the PR Launching The Evolution of Anessa: The Ultimate Day-to-Night protection with our New Sun Care Habit at Park Hyatt Jakarta, Tuesday, April 3.

This technology can restore the micro-surface condition of the skin damaged by the high intensity of UV light to the face. Natural skincare materials, such as Green Tea and Purple Tea extract for antioxidants, Unshiu Citrus extract to moisturize, and Yellow Flower extract for anti-aging. These ingredients are expected to overcome wrinkles, sagging skin, and dehydration when used every day.

There is also the Sun Care Serum which functions to provide extra care for facial and body skin. At night, the regeneration process takes place optimally. Therefore, the existence of the Night Sun Care Serum is effective in supporting the regeneration process so that facial skin becomes more humid and brighter when waking up in the morning. With the two main ingredients, namely Niacinamide and Glutamic Acid, Anessa Night Sun Care Serum can strengthen the function of the skin barrier, moisturize, is able to calm the skin, and remove black spots," said Dita asakarab Maharani Anindita.

Sunscreen has an important role to play in maintaining health and aesthetics. Because sunscreen is not only a shield from the dangers of UV B radiation that causes the skin to burn, but also protects against UV A which accelerates the aging process in the skin, such as the onset of wrinkles, wrinkles, dull and rough skin, to spots and black spots," said dr. Kardiana Dewi, SpDVE, FINSDV.

According to him, its use is not enough only when we are going to move outside the room. But also when we are indoors. Because the sun's UV light can still penetrate through windows with high intensity.

"We have to create new habits to protect and protect our skin every time until night. Because the effect is not immediately felt or visible, but if it is problematic it will be relatively difficult to fix and requires a lot of money," he added.


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