Ariani's Daughter Becomes A Empowered Indonesian Realization: Bhinneka Tunggal Ika At Apurva Kempinski Bali

Ariani's daughter (ist)

JAKARTA - Continuing the great success of the 2023 Indonesia Empowered campaign, Apurva Kempinski Bali introduced the continuation of its movement with the Indonesia Empowered campaign: Bhinneka Tunggal Ika in 2024. In the spirit of celebrating the way of life of Indonesians, the program for a year has been drained including inner wisdom, equality of opportunity, unity in diversity, one common vision for the future, and fueling the fighting spirit of future generations.

On the eve of February 1, The Apurva Kempinski Bali celebrated its 5th anniversary with the launch of the 2024 campaign. Stages have been prepared for an amazing performance, including the premiere of the short film Powerful Indonesia: Bhinneka Tunggal Ika and dance performances that describe Indonesia's unity in diversity. Embrace inclusiveness, several talented artists with special needs, including dancers experiencing hearing loss, took part in the celebration.

As the grand final, the voice of the angel Princess Ariani graced that night and fascinated everyone in the Pendopo Lobby. Princess Ariani is a tough young Indonesian singer, whatever challenges she faces, her musical talent continues to shine, makes her name as a singer who is respected, recognized, and inspiring with well-known international musicians. Realizing empowerment, inclusiveness, equality of opportunity, and fighting spirit, Princess Ariani is the perfect figure to represent the essence of Strong Indonesia: Bhinneka Tunggal Ika.

In 2023, this resort explores the uniqueness of Indonesia's culture, cuisine, biodiversity, art, and sustainability through a series of programs. Determined to keep this legacy alive, in 2024 collaborations that will continue to be fostered and combined Indonesian diversity through one strong movement, which is powerful Indonesia: Bhinneka Tunggal Ika campaign.

Carefully curated programs will be presented in each quarter, which includes the theme of sustainability, expertise, and equality. Sustainability has been part of the Roadmap of this resort Brand Strategy since its opening. This will continue to be at the core of strategy and operations for the next five years, reflecting the four pillars of resort sustainability. First, as an effort to preserve this culture, resorts continue to highlight the uniqueness of seven main regions of Indonesia through various offers, including indoor facilities, meals, health, arts and crafts, traditional games, and resort activities.

Furthermore, encouraging local empowerment, this resort fosters deeper engagement with local communities while prioritizing local products and developing future generation talents of the hospitality industry through a series of enriching programs. In a commitment to Protect the Environment, this resort focuses on efforts to decarbonize and preserve Indonesia's biodiversity, among other initiatives such as starting the Kampung Chicken Farm in addition to the Sustainable Agriculture program.

Ultimately, the initiative implemented will see The Apurva Kempinski considered a valuable business and make a major contribution to the local economy while adhering to industry standards at international levels to strengthen its stance on sustainable practice.

Furthermore, Powerful Indonesia: Bhinneka Tunggal Ika continues to embrace the complicated artistic heritage that is woven into every handicraft. Collaboration with influential figures remains an integral part in celebrating the essence of Indonesian art that is eternal and an innovative spirit. This year, this stage is designed to highlight the ancient traditions passed down from generation to generation through dance, music, fashion, visual arts, installation, literature, and photography. Finally, commitment to inclusiveness and equality of opportunity also includes the creation of an environment where everyone feels accepted and respected. This resort shares a stage with inspiring talents that will amaze guests and society with their unique abilities and perspectives displayed through a series of programs as part of the Strong Indonesia campaign: Bhinneka Tunggal Ika.

"This year marks an important milestone for The Apurva Kempinski Bali for celebrating his 5 years of success in welcoming guests at the beachside protection with a unique guest experience that highlights Indonesia. As we entered the next growth phase, we were very excited to continue the celebration of Indonesia, paying tribute to a strong country that remains united regardless of their differences," said Vincent Guironnet, General Manager of The Apurva Kempinski Bali in a virtual press conference.