JAKARTA - The Korean Intellectual Property Office (KIPO) as an intellectual property office rejected HYBE's request to obtain trade rights to the word "Boramae".
It is known that V BTS was the first person to make the word Borahae during the group's fan meeting in 2016. Since then, said Borahae, often used between BTS and their fans, ARMY.
Borahae himself means from purple as the last color of the rainbow. Borahae has the meaning I will believe and love you until the end.
Launching Sports Kyunghyang, HYBE registered with Borahae after one of the cosmetic brands filed a trademark right to the word. However, recently the request was rejected by the KIP.
Furthermore, the KIPO explained that Borahae's words were made by V or Kim Tae Hyung BTS.
Brahae said it was a new word found by V (Kim Tae Hyung) on BTS fan meeting on November 13, 2016. The submission was unacceptable because it contradicted the principles of good faith," said the KIP statement today, Tuesday, October 11.
KIPO explained that the party referring to the trademark right should be V as the first person, not BigHit or HYBE. Even though the agency oversees V, they still can't apply.
"The applicant (HYBE) is recognized for applying for trademark rights even though they know it's the trademark V uses," concluded KIP.
HYBE has not responded to the rejection from the KIP regarding this matter.
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