BTS Contributes 0.5 Percent To South Korea's Economy

BTS (Twitter @bts_bighit)

JAKARTA - The K-pop group BTS has become one of the popular cultures that boosts the South Korean economy. Reportedly, their success contributed to the state's revenue of up to 5 billion US dollars.

Launching an NPR conversation, BTS is said to contribute up to IDR 71 trillion per year. At least that value is equivalent to 0.5 percent of South Korea's economy. This figure is increasing after 2019, the Butter singer contributed 4.65 billion US dollars.

The Hyundai Research Institute report also states that in 2018, BTS earned 4.14 trillion won on their profits in terms of their three-day Seoul concert and album releases that sold millions of copies.

The income also has an impact from BTS' collaboration with McDonald's food outlets that released BTS Meal. Louis Vuitton fashion brand also made them as House Ambassadors.

A number of brands cannot be separated from collaboration with BTS, for example Samsung Galaxy, FILA shoes, Hyundai, Baskin Robbins, Coca Cola, and others.

In addition, through a survey conducted with 12,663 people from August to September 2019, BTS leads the list of K-pop artists who are reasons for visiting South Korea.

As a result, hallyu has become not only a popular culture phenomenon but also a force to improve the image of South Korea in the eyes of the world.

BTS also spoke at the UN General Assembly in New York, United States last September. At that time, they brought the theme of Lost Generation which told the spirit of young people in the midst of the COVID-19 pandemic.