The lack of iron or iron deficiency is still a serious public health problem in Indonesia. This condition needs special attention because it risks hampering the cognitive ability and optimal growth and development of children.
For this reason, it is important for parents to routinely check the adequacy of iron in children. Seeing the importance of optimal iron intake to support children to be more focused and actively learn as the starting foundation of a smart developed generation, SGM Exploring with Alfamart again strengthens collaboration by launching Calculator of Iron in the Alfagift application.
"This is a joint effort to contribute to the early prevention of the problem of lack of iron in children. Through this collaboration, he is expected to provide convenience for mothers in Indonesia to check the condition of small iron through the Iron Calculator which has been integrated with the Alfagift application. This strategic collaboration is a real step in encouraging preventive efforts towards iron deficiency in children," said Vice President General Secretary Danone Indonesia, Vera Galuh Sugijanto when met by VOI recently.
The Iron Substance Calculator is the first non-medical tool in Indonesia designed to identify the risk factors for the lack of Iron in children. With only less than 3 minutes of time, the results of the evaluation can be known practically and independently. This Iron Substance Calculator can also be used as a periodic monitoring tool before further examination is carried out by health workers.
"This collaboration is a sustainable program to provide more benefits to mothers about understanding children's nutrition optimally. Alfamart and SGM Explores continue to be committed through various efforts to contribute to the health of mothers and children. On this occasion, through the 'Alfamart Sahabat Generasi Maju program with SGM Exploror' as well as the launch of an 'Calculator of Iron Iron' which is integrated directly through the Alfagift application which will further facilitate access for Indonesian mothers to gain understanding of optimal child nutrition," explained Alfamart Corporate Affairs Director, Solihin in his remarks.
In addition to presenting Iron Substance Calculators, SGM Explores is also the only growth milk containing IronC, a combination of Iron and Vitamin C which helps absorb iron up to two times.
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This innovation is part of SGM Exploration's commitment to support the fulfillment of optimal iron for Indonesian children. On the other hand, research results show that the consumption of SGM Explores regularly as recommended in children over the age of one year, has proven to be able to help meet up to 100% of the daily need for iron based on the Nutrition Adequacy Rate (AKG), apart from daily food.
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