JAKARTA - In today's digital era, the concept of self-care has evolved far beyond physical care routines. Self-care is now part of efforts to maintain overall health, ranging from sleep quality, diet, to stress management due to busy daily activities and high screen exposure.

Habits such as staying up late because of social media, excessive sugar consumption, to daily makeup use without proper skin care, can slowly have an impact on overall skin and body health.

Medically, this condition is related to an increased risk of chronic mild inflammation, skin regeneration disorders, and a decrease in collagen quality if not balanced with a healthy lifestyle.

dr. Yesica Tania, Skincare & Aesthetic Expert, highlighted that many skin problems not only come from external treatments, but also daily habits. This was revealed in the press conference launching ZEGAVIT Gummy Multivitamin at BeautyFest Asia 2026.

"If we don't sleep continuously, it will interfere with the skin regeneration process that occurs at night," said dr. Yesica, when met at Kota Kasablanka Mall, Tebet, Jakarta on Friday, May 29, 2026.

dr. Yesica added that exposure to modern lifestyles such as sugar consumption and irregular sleep patterns can affect skin conditions.

"Excess sugar consumption can trigger inflammation which has an impact on the decline in the quality of collagen and elastin," he explained.

Meanwhile, Dara Sarasvati, Beauty Enthusiast and Content Creator, shared a perspective from the everyday life of young generations who are active on social media.

"Scrolling until late at night has become part of the routine, especially if you are looking for inspiration or trends," said Dara.

Dara admitted that maintaining balance was a challenge in the midst of digital creativity demands.

"Sometimes I have to stay up late to find references and understand the trends that are going viral," he added.

However, Dara emphasized the importance of maintaining balance.

"Finally, I also started to be more mindful, including in choosing my intake and maintaining energy so that it remains balanced," he added.

In terms of the health industry, Sisca Rachmadita, Global Brand Marketing Senior Manager at Kalbe Consumer Health, sees that people are now increasingly looking for more practical and enjoyable wellness solutions.

"Currently, people want wellness that doesn't feel like a burden, but part of a lifestyle that is enjoyable," said Sisca.

Sisca added that a modern approach to health needs to be more adaptive to the lifestyle of urban people.

"Self-care must be able to follow the rhythm of modern life, not add new pressure." he added.

In the midst of an increasingly dynamic lifestyle, the need for practical health solutions is increasing. Many people are now looking for ways to maintain health without having to undergo a complex routine or feel burdened.

Responding to this need, ZEGAVIT presents a new approach in the world of wellness through a multivitamin gummy format that is easier to consume and feels more enjoyable in everyday life.

ZEGAVIT comes in two main variants:

- GLOWME with biovit collagen to support the concept of beauty from within

- Immu’NFit with ginseng to help maintain daily body resistance

Through the "Radiate Your Glow" campaign, ZEGAVIT invites the public to redefine self-care. Not only as a duty to maintain health, but also as part of a lifestyle that helps a person feel more confident, comfortable, and 'glowing' from within.

With this approach, wellness is no longer seen as a heavy routine, but rather as a small habit that can be enjoyed every day, in line with the fast-paced modern rhythm of life.


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