JAKARTA - The Ministry of Creative Economy calls the use of artificial intelligence (AI) and technology to help micro, small and medium enterprises (MSMEs) to expand their market.
Minister of Creative Economy Teuku Riefky Harsya during a press release received in Jakarta, Saturday said the adoption of technology, including AI, was a strategic step to create a strong, innovative, and adaptive creative ecosystem.
"AI is not just about technology, but about how we present new tools for creative and creative actors to increase their creativity, efficiency, and competitiveness in their products. With digital mastery, MSMEs are expected to be able to penetrate a wider market without losing their identity. Indonesian work," said Menekraf Riefky.
Director of New Digital Technology Kemenekraf Dandy Yudha Feryawan added that AI can be a practical tool to increase the capacity of creative and originality of business actors.
The Ministry of Creative Economy provides training on the use of AI KreasiAI for MSME players in Depok City, West Java.
"We hope that through KreasiAI, Depok City creative economy activists will be more prepared and competitive in adopting AI technology, so that creative economy can continue to be the new engine of growth for Indonesia," said Dandy.
Training participants are entrepreneurs of culinary, craft, and fashion sub-sectors, with practical training agendas, mentoring, and technological demonstrations from local AI startups. The program aims to strengthen the capacity of creative and creative actors to be more adaptive and competitive in the digital era.
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The Ministry of Creative Economy noted that more than 90 percent of MSMEs in Indonesia still do not optimize the use of AI. Through KreasiAI, participants are taught to create promotional product and video photos, develop imaging strategies, and understand the Test of 4 Work Orisinality Steps to avoid copyright infringement.
This program was held thanks to the collaboration of the Ministry of Creative Economy, Kumpul Impact, Bank BJB, and the Depok City SME Service. Deputy Director of the KUMPUL.ID Program, Mia Aulia Gaswara, emphasized the importance of digital literacy so that MSMEs can compete in the era of the digital economy.
Appreciation also came from the Head of the Depok City Cooperatives and Micro Enterprises Office, Iskandar Zulkarnaen, and Bank BJB MSME Center Manager Sonny Hendratyo, who emphasized that full support for MSMEs rose to class through technology.
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