Pindar Help Maintain The Sustainability Of Small Community Business

Photo: Special

JAKARTA - Loans are often considered only a debt burden. In fact, if used wisely, loans can be a useful tool to improve financial conditions and develop businesses. For household needs, loans can be used to meet primary needs such as children's education, house renovations, or vehicle purchases without having to wait long.

Meanwhile, for business owners, loans can be used as capital to expand businesses, buy new equipment, or increase stock of goods so that businesses can develop faster and more profitable. However, the thing that must be ensured is that this loan comes from an official online loan platform (Pindar) and is licensed by the Financial Services Authority (OJK).

Bachruddin, the owner of Es Kelapa Abi's business in South Jakarta, is one concrete example of how Pindar can have a positive impact on micro, small and medium enterprises (MSMEs). Since 2008, he has managed his business and achieved turnover of up to IDR 500 thousand per day. However, the pandemic has made his business experience a drastic decline, up to only being able to generate IDR 200 thousand per day.

Facing these challenges, at the end of 2020 Bachruddin decided to apply for a loan through the Dana Rupiah platform. He used this loan to increase business capital and maintain business continuity. Initially, Bacharuddin applied for a loan of IDR 2.5 million, then increased to IDR 3 million every month.

"I was greatly helped by online loans because the conditions were not burdensome. I first applied for a loan to the Rupiah Fund in 2020. Because it was only used to increase business capital, and maintain business continuity so that it continues," said Bacharuddin, in his statement, Friday, March 7.

The peer-to-peer (P2P) lending fintech platform such as Dana Rupiah is now an alternative funding for MSME players who have difficulty accessing credit from traditional financial institutions.

Business Development Specialist Dana Rupiah Envey Yulita explained that the majority of funding provided was in the form of cash loans for multipurpose needs. However, around 15-20 percent of the total loans are still allocated for productive purposes, such as Bachruddin's efforts.

With a loan limit ranging from Rp. 400 thousand to Rp. 25 million, Rupiah's Fund seeks to reach more people who need fast and flexible funding. Pindar's presence is a breath of fresh air for MSMEs, helping them survive and develop amid increasingly fierce business competition.

For MSME players, using loans wisely can be a strategic step to accelerate business growth. With proper management, Pindar is not just a loan, but a financial solution that supports a brighter future.