JAKARTA - Director of Sido Muncul received the "Distinguished Award on Outstanding Leadership in Innovative Herbal Industry" at the IDN Times Inspiring News Maker 2024.
Reporting from the Instagram page @Berhasil popularized herbal medicine for 73 years through the Tolak Angin brand, Irwan proved that herbal medicine can be an important part of the medical world. The philosophy of honesty and good intentions has always been the basis for Sido Muncul's success.
Not only product promotion, Irwan combines herbal education with tourism, brings herbal medicine as well as Indonesian tourism, which is known to be wider.
Irwan himself was proud to receive the award. In the award ceremony which was held at the Global Tower some time ago, Irwan shared his experience in introducing the brand Tolak Angin to the media in the 1990s.
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Irwan said, introducing herbal products to the wider community is not an easy thing. The reason is that although herbal medicine is efficacious and good for the body, it has a bitter taste so it is difficult for many people to consume.
Even so, Irwan actually responded to this as an opportunity to tell the benefits and benefits of Sido Muncul products. Thanks to the role of the media, he said, the wider community is aware of the benefits and benefits of herbal medicine.
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