Menparekraf Sandiaga Uno: Generation Z And Y Will Make Digital Transformation Quicker

Minister of Tourism and Creative Economy Sandiaga Uno. (Photo: Doc. Antara)

JAKARTA - Minister of Tourism and Creative Economy Sandiaga Uno stated that Generation Z and Generation Y, which some consider a 'kepo' generation, will make digital transformation in Indonesia faster.

Generation Z and Generation Y are considered to have three main characteristics, namely agile, creative, and curiosity (have high curiosity).

Maybe many say this is a 'kepo' generation, that's right. But if the kepo is positive, that's okay, because this will make our digital transformation faster, and the government must provide programs that are right on target, right on benefits, and on time," said Sandiaga as quoted by Antara, Friday, October 7th.

One form of digital transformation that is being pushed is the granting of visas to digitaluli.

President Joko Widodo is said to have encouraged relevant stakeholders to provide visas and requirements that digitally desire so that they do not move to other places.

Sandiaga shared his experience when he came to Bali, then met a number of people in Canggu who had created a kind of digital help for digitally pursuing.

The existence of digital help is a solution that makes digital tourists continue to be interested in visiting Bali, especially Canggu.

The week is ranked number two as the destination most in demand by digital territory, Indonesia is the most beautiful country according to Forbes, Bali is the most popular destination in the world. We already have everything, so the government must quickly provide policies that facilitate them better, said Sandiaga.

Efforts to accelerate visa reporting to digitaluli is a manifestation of the Gercep concept, namely the Rapid Movement.

Second, his party invites various stakeholders to oversee the momentum of tourism and the creative economy (parekraf) in Indonesia as a manifestation of Geber (Gerak Bersama).

As is known, the Indonesian tourism sector is in position 32 or an increase of 12 rankings based on Travel & Tourism Competitiveness Index (TTCI) in 2021. This position is above Vietnam, Thailand, and Malaysia.

Therefore, he emphasized that people continue to travel in Indonesia so that the position of the tourism sector can further develop.

Likewise with the creative economy sector (ekraf) in Indonesia, which occupies the third position in the world.

The United States is in the first position with Hollywood, country music, and Coachella. The second is South Korea because there are Drakor (Korean drama) and K-Pop, but Indonesia is already in third position with 7.5 percent of the creative contribution to our GDP (Gross Domestic Product)," he said.

He invited the public to reduce the spectacle of drama and switch to watching horror dramas such as KKN in Penarian Village and Pengabdi Setan 2.

Menparekraf juga meminta warga Indonesia untuk lebih sering mendengar dangdut koplo (D-Kop) sementara mengurangi musik-sik K-Pop.

If you do these two things, Sandiaga predicts that the Indonesian creative economy sector can outperform South Korea in 5-10 years to Indonesia. Moreover, Indonesia has 270 million residents, large internet users, and a good digital ecosystem.

Finally, his party also carried out Gaspol (work on all online potentials) considering that Indonesia has the largest economic value in the Southeast Asian region. In addition, the country has also become the most popular investment destination in ASEAN with a total of IDR 300 trillion.

Life is digital, this is a necessity. The new economic order is very digital," said Sandiaga.