A Digital Bank Owned By The Hartono Brothers Conglomerate Named Blu BCA Digital, President Director: Very Easy To Remember

President Director of BCA Jahja Setiaatmadja. (Photo: Doc. Antara)

JAKARTA – Realization of the establishment of a subsidiary of PT Bank Central Asia Tbk. (BCA) which is engaged in digital banking segmentation is getting clearer. Recently, information circulated in cyberspace related to the name of the technology 4.0-style financial service institution with the name Blu BCA Digital.

BCA President Director, Jahja Setiaatmadja, agreed with this when contacted by the editor.

"That's right", he said when confirmed by VOI, Friday, June 25.

According to Jahja, the choice of the name Blu has its own meaning. In addition to containing the initials of the parent entity, Blu is considered to be able to facilitate the public in mentioning and remembering.

"Blu's name was chosen to be easy to remember", he said.

Jahja ensures that Blu is a name in itself and not an acronym or other abbreviation.

"Just Blu, no abbreviations", he said.

For information, BCA as the largest private bank in Indonesia in April 2019 annexed PT Bank Royal Indonesia to be prepared to become a corporate digital bank.

BCA's move to establish a separate subsidiary from the parent entity is intended to further deepen the segmentation of young customers who tend to engage in financial activities in the digital realm.

BCA itself is reported to have injected fresh funds of around IDR 2 trillion as equity for the development of this digital bank business.

For information, this morning it was discovered that the @Blubybcadigital Instagram account posted information about the BCA Digital bank. It was stated that @Blubybcadigital would continue to provide input on the plan for the realization of this digital bank.

“I didn't expect it, it turns out that there is a lot of hope for us... can it be accommodated first, right? Now we really can't spill much, but we will try to always listen", it wrote.

BCA's own ownership structure is controlled by Djarum's bosses, namely the Hartono Brothers (Robert Budi Hartono and Michael Bambang Hartono) through PT Dwimuria Investama by holding 54.94 percent of the company's shares.