Arc Teryx Warns Consumers About Opening Unofficial Stores At One Of Jakarta's Big Malls

Photo: Doc. Arc'teryx Equipment

JAKARTA - Arc TERyx Equipment, a division of Amer Sports Canada Inc., the global group of sports equipment brands and outdoors as well as the first holder of the Arc'teryx brand in Canada and in various other countries, confirmed that the opening of a shop in one of Jakarta's major malls, as reported in various online media, is not the official Arc TERyx store.

The products sold in the store are neither official Arc TERyx products nor do they meet the Arc TERyx standards, and Arc TERyx does not provide distribution authorization, nor provides guarantees for products sold in the store.

The opening of this shop took place in the midst of the ongoing legal process at the Jakarta Commercial Court regarding the registration of brands in Indonesia which were illegally submitted by a Chinese company, which is now being used in a new shop located in Jakarta.

"We want to emphasize that the store opened in this big Jakarta mall is not the official Arcteryx store. Products sold there don't come from Arc'teryx Equipment a company founded in 1989 in Vancouver, British Columbia, Canada, and our brand has been registered in its home country since 1992. Our priority is to protect consumers and ensure that only official Arcteryx products meet our world-wide high standards, "said Cameron Clark, Head of Legal Arcteryx Equipment, in his statement, Friday, August 8.

Furthermore, Cameron said that in addition to the ongoing legal process in Indonesia, Amer Sports has also started legal steps against the same company in its home country, as well as other legal action is underway in Malaysia and Singapore in response to efforts to abuse the Arc TERyx brand.

"This law enforcement effort is part of Amer Sports' ongoing commitment to defending his intellectual property rights and ensuring consumers are not misled by those who mistakenly claim links to our brand," he added.

Concerns were also conveyed by investment analysts and observers of the Indonesian economy. Economist Center of Economic and Law Studies (Celios), Nailul Huda.

"Unofficial store openings like this provide a negative signal regarding the uncertainty of intellectual property protection in Indonesia for foreign brand owners, which can ultimately affect the trust of foreign investors. A positive court decision for original brand owners is very important to maintain a conducive investment climate," said Nailul Huda, in Jakarta.