Kasoem Plus 2.0 Becomes The Kasoem Group's Step To Improve Customer Services And Loyalty

Kasoem 2.0 launch (Photo: dock. Public Relations)

JAKARTA The Kasoem Group continues to innovate in increasing customer loyalty by launching Kasoem Plus 2.0: WhatsApp Loyalty at the Kasoem Pejaten Optical Store, South Jakarta.

Through this program, customers can now enjoy various benefits of membership exclusively by using WhatsApp, thus providing a very easy, connected and more personal experience. This program is also the latest breakthrough that takes advantage of the integration between loyalty system technology and WhatsApp Business API.

Deputy Kasoem Group Trista Kasoem emphasized that the launch of Kasoem Plus 2.0 is a strategic step in providing services that are more accessible to customers.

"Kasoem Plus 2.0 allows customers to get various exclusive benefits only through WhatsApp, such as membership lists, check points, exchange rewards to referral rewards. We want to provide practical and closer solutions to customer needs, so that they can get a more personal and efficient experience," Trista said in a written statement, Monday, March 10.

Kasoem Plus 2.0 is developed through collaboration with Tada, a loyalty & reward platform, and Qiscus, an AI-based omnichannel technology provider. Through this WhatsApp service, customers can access the AI-based Kasoem Plus Membership menu, easy claims of various benefits and rewards, and receive customer services that are integrated with the Kasoem service.

According to Delta, Qiscus CEO & Co-founder, integrated technology in customer service is critical to creating a better experience.

Building customer loyalty begins with 'meeting where they are'. WhatsApp provides easy access for brands only by sending one message, customers can be directly connected. That's why building loyalty through WhatsApp is an effective strategy, and this collaboration is the right step to strengthen relationships with customers. , said Delta.

Meanwhile, Mardiansyah, CCO Tada, added that digital loyalty programs can help businesses increase customer engagement.

The key to customer loyalty is to provide easy, relevant, and valuable experiences. We are proud to be able to support Kasoem's Opticals in presenting the latest innovations through the launch of Kasoem Plus 2.0. With WhatsApp Loyalty. Customers can now more easily access exclusive benefits, get rewards, and enjoy a more personal shopping experience. We hope this solution can help Kasoem's Opticals improve customer retention and strengthen long-term relationships with their community. "said Mardiansyah.

The event was attended by various parties who played a role in developing this program, including Yanuar Rezqi (GM Sales, Marketing, and Customer Experience Optical Kasoem), Delta (CEO & Co-founder of Qiscus), and Mardiansyah (CCO Tada). They share insights into how the sophisticated and complex technological developments today can be formulated to be able to bring a simpler but more effective customer experience in building loyalty.

The launch of Kasoem Plus 2.0 marks a new step for the Kasoem Group in providing innovative solutions for customers. In the future, the Kasoem Group will continue to adapt to technological developments to increase customer satisfaction and provide the best service.