Presenting Comprehensive Financial Services, Bank Mandiri And Mindstores Launch The Quick Commerce Alfamart Feature At Livin'

Photo: Doc. Bank Mandiri

Bank Mandiri further affirms its commitment to providing comprehensive and integrated financial services for the people of Indonesia. As part of a strategy to strengthen the digital ecosystem, Bank Mandiri has officially collaborated with Mindstores in presenting the Alfamart quick commerce feature in the Livin' by Mandiri application. This step aims to make it easier for customers to meet their daily needs directly from one application, making Livin a financial solution as well as a digital lifestyle center.

Bank Mandiri's SVP Transaction Banking Retail Sales, Erin Young, explained, with the presence of this new feature, more than 29 million Livin' by Mandiri users can now enjoy an easier and more practical shopping experience. Without the need to switch to other applications or do additional registration, customers can directly buy basic necessities such as food, drinks, and household necessities through the Sukha feature in Livin'.

Not only that, the delivery of products is carried out quickly thanks to the wide Alfamart outlet network, ensuring goods arrive from the nearest outlet to the user's location.

"This collaboration is a strategic step for Bank Mandiri to expand its digital services while providing real added value for customers," Erin explained in her official statement, Thursday, January 16.

This innovation, he continued, helped enrich the function of Livin' by Mandiri, as a means of financial transactions, as well as lifestyle solutions that are relevant to the needs of modern society.

"We want to create a user experience that is more integrated and facilitates customers' daily activities," he added.

Bank Mandiri also presents a number of attractive promos for users of this feature, including free shipping costs for each purchase at Alfamart through Livin'. Bank Mandiri assessed that this collaboration is also a form of appreciation to customers as well as a driving force for the adoption of the new feature.

Meanwhile, the Head of Operation Mindstores, Oky Prasetyo, explained that the advantage of this quick commerce feature lies in advanced technology that supports it. Mindstores Commerce Platform (MCP), which is the basis of this system, is designed with a modern technology approach that prioritizes flexibility and speed.

"The proximity of microservices architecture allows each component of the system to work independently, thereby increasing stability and efficiency. Meanwhile, API-first makes the integration between Livin' and our system run smoothly. Cloud-native technology guarantees high efficiency and scalability, while headless architecture allows for a more flexible front-end development, providing full freedom in creating the best user experience," Oky said.

WIR Group, as the parent of Mindstores, fully supports this strategic collaboration to deliver digital innovation that drives business transformation and expands market access through technology optimization.

"We believe the technology developed with Bank Mandiri and Alfamart will create an inclusive digital ecosystem. People can now enjoy banking and shopping services on one platform, providing maximum convenience for their users," said WIR Group CEO Stephen Budiman Ng.

On the other hand, Mateus Radiman, Virtual Store General Manager of PT Sumber Alfaria Trijaya, Tbk, expressed his appreciation for Alfamart's involvement in this innovation. According to him, this collaboration allows Bank Mandiri customers to enjoy the convenience of shopping while taking advantage of various attractive promos that provide more value.

"We are proud to be part of an initiative that presents modern solutions to society. With the wide network we have, we are ready to support this service to be closer to consumers," said Mateus.

This strategic collaboration reinforces Bank Mandiri's position as a leader in the digital banking sector in Indonesia. By continuing to expand its digital ecosystem, Bank Mandiri hopes that Livin' by Mandiri will be able to become a one-stop financial solution that is able to meet various customer needs, ranging from financial transactions to shopping for daily necessities.

In the future, Bank Mandiri together with Mindstores and Alfamart will continue to develop this service by adding new features and expanding the coverage of the service area. This initiative is in line with Bank Mandiri's mission to provide technology-based solutions that are relevant and beneficial to the community in the digital era.

As additional information, since its launch in October 2021, Livin' by Mandiri has shown positive growth. Until the end of December 2024, users of the Livin' by Mandiri application broke through 29.3 million users, up 29% YoY. Of this amount, the total value of Livin' by Mandiri transactions has reached IDR 4,009 trillion with a frequency of 3.29 billion transactions.