The Consumption Rate Of Indonesian Milk Is Losing Compared To ASEAN Countries, This Is The Cause

Deputy Minister of Industry (Wamenperin) Faisol Riza (photo: Theresia Agatha/VOI)

SURABAYA - The Ministry of Industry (Kemenperin) said the level of consumption of Indonesian milk was still low compared to neighboring countries.

Deputy Minister of Industry (Wamenperin) Faisol Riza said that Indonesian people's milk consumption is only 16.1 liters per capita/year equivalent to fresh milk.

"Currently, the level of milk consumption per capita for the Indonesian people is still 16.1 liters / capita / year equivalent to fresh milk, below other ASEAN countries," said Faisol during an agenda visit to the PT Nestle Indonesia Kejayan Unit, Pasuruan, East Java, Thursday, December 5.

Faisal explained that the level of consumption of fresh milk in ASEAN countries is higher than Indonesia. For example, Malaysia which reaches 50.9 liters per capita/year, Singapore is 46.1 liters per capita/year and Vietnam is 20.1 liters per capita/year.

According to him, there are three reasons why the level of fresh milk consumption is still low in Indonesia. First, the public's low awareness that milk is part of the protein needed by the community for growth.

"The second is indeed a matter of the milk market which has not been flat," he said.

Third, the low purchasing power of the people. Thus, said Faisal, the community does not use milk as the main need for the family.

"And maybe in the past, people's purchasing power has not yet led to milk as a family need," he said.

However, according to Faisal, along with the transformation of people's lifestyles that have become healthier and the increasing demand for products with high nutrients after the COVID-19 pandemic, the Ministry of Industry believes that the market opportunity for dairy products will continue to grow in the future.

"We hope that PT Nestle Indonesia will remain committed to continuing to collaborate and innovate in developing its partnership program with dairy farmers, so that it can increase farmer productivity to produce fresh milk as industrial raw material," he said.

To note, the Ministry of Industry held the Industrial Fest 2024 on December 4-5 in Surabaya, East Java. The 2024 Industrial Fest itself carries the theme "Are You Fit for the Future?"

The series of activities that will be carried out at the 2024 Industrial Festival in Surabaya include Public Lectures with the Minister of Industry (Menperin) Agus Gumiwang Kartasasmita, Talkshow Community Engagement, Workshop, P3DN Talkshow, Industrial Empowerment Forum, Mini Expo, Factory Tour, Public Services on Location, BPIPI Development Product Performance, BDI, BPIFK Ministry of Industry, Art Show, Photo Competition & Journalistic Articles and Creative Content Competition.

Then, the 2024 Industrial Festival also presented nine Workshop sessions in collaboration with BPSDMI, BPIPI and P3DN Center. This activity was attended by 270 participants with 30 participants per session consisting of students, vocational students, IKM players and young entrepreneurs.

Some of the workshop themes include Business Model Canvas (BMC), Social Media Marketing, Design Thinking for Digital Apps, Using AI for Business, Video Creator, Product Photos, Simple Dashboard Health Monitoring and Business Growth for Beginners, Clothing Skin Sandals to TKDN Certification Procedures.

Furthermore, in an effort to bring together business tenants with potential buyers, the 2024 Industrial Fest also held a Mini Expo for domestic products that were certified TKDN and certified halal, BDI fostered products, BPIPI, BPIFK, IKMA to the Surabaya City Government with 64 tenants.

Not only that, the Ministry of Industry also carried out a factory tour to PT Nestle Indonesia Kejayan Unit with the Deputy Minister of Industry (Wamenperin), the Agro Industry Directorate along with the media, influencers, students and communities to provide direct experience in the manufacturing industry business process from upstream to downstream.