MR. DIY Strengthens Domination At Indonesian Retail Market

Photo: Doc. MR. DIY

JAKARTA - Retail sales in the country show positive activity in the midst of strong vibecession phenomena in the community. Bank Indonesia (BI) last October recorded that the retail sales index or the September Real Sales Index (IPR) grew 4.7 percent on an annual basis (YoY) reaching 210.5.

BI is also optimistic that economic growth in the third quarter of 2024 is estimated to be in the range of 4.7-5.5 percent compared to last year, because it has domestic demand support. Household consumption is well maintained and growing 4.91 percent on an annual basis, as purchasing power is maintained and people's mobility increases towards the end of the year due to the Christmas and New Year holiday factors.

Seeing the optimism of Indonesia's improving economic growth towards the end of the year, MR. DIY developed a plan to expand its network in Indonesia. As the largest country in Southeast Asia with 282 million inhabitants, MR. DIY is eyeing strong growth potential from unintegrated markets.

MR. DIY emerged as a global scale industry leader in home appliances products, with rapid growth and expansion. Established since 2005, now MR. DIY has been present in 13 countries, both in Asia and Europe, by offering important household products through more than 4,000 stores and serving 188 million annual transaction users (ATU).

MR. DIY Continues To Grow In Line With The Needs Of The Indonesian People

In Indonesia, MR. DIY has plans to open more stores to serve the needs of the community. With a total of more than 850 stores, the MR scale. DIY is increasingly unmatched in the household appliances sector in Indonesia. Strengthening the company's position as the largest retail store with the fastest growth in the market.

Along with the expansion of the store's reach, MR.DIY remains focused on providing convenience and more value to Indonesian families, as well as encouraging long-term growth for businesses and industry. The presence of these new shops will strengthen the MR. DIY store network which is already present throughout the country, from Sabang to Merauke.

"Our presence reaches all of Indonesia evenly, ensuring that everyone has access to the best products that meet their daily needs," said Director of MR DIY, Edwin Cheah, in a statement, Saturday, November 16.

MR. DIY is also the most inclusive brand, providing a reliable shopping experience for the people of Indonesia. In addition, it offers various products at affordable prices but has the best value, and opens access to every household.

Having various shops with strategic locations throughout Indonesia, MR customers. DIY can access 18,000 types of necessities for each family member through 10 categories. Starting from household appliances, furniture, tools, stationery and sports, jewelry and cosmetics, toys, car accessories, electronic products, gifts, and computer and cell phone accessories.

"Our shops are strategically located throughout Indonesia, from the remote Sangihe Islands in North Sulawesi to crowded streets in South Jakarta. Wherever our customers are, they can access various products with the same price range, in close proximity from their homes," explained Edwin.

MR. DIY ensures that everyone finds what they need. Trained store employees who are present at each store are always ready to help customers shop comfortably.

The presence of MR. DIY in remote parts of the country also creates a positive impact on economic growth and social development of local residents.

"We believe that businesses must not only coexist with the community, but also actively contribute to their growth and welfare," said Edwin.

Through more than 850 shops in all corners of the country, MR. DIY opens opportunities for economic improvement for Indonesians. Especially because more than 50% of the workforce is spread outside Java. This also contributes positively to the local economy and provides valuable job opportunities.

The company's commitment to continue to expand evenly also ensures that all Indonesians have better access to important household products. This decision was made to bridge the gap between rural and urban communities.