JAKARTA - Minister of Micro, Small and Medium Enterprises (MSMEs) Maman Abdurrahman called for a paradigm change in view of MSMEs, one of which was by replacing the name of MSME actors with MSME entrepreneurs.
Maman said, said the perpetrators gave negative connotations to MSMEs and made MSMEs seem to only take action, not actively manage business, like criminals.
Even though there is nothing different in activities carried out by MSME entrepreneurs with big entrepreneurs.
"They are actually both entrepreneurs. The difference between them is that one entrepreneur in the ultra micro sector, one is a big entrepreneur. The only thing that distinguishes is the business scale and assets they have. But in context, the system or pattern, and their business methods are all the same," he said as quoted by ANTARA, Tuesday, November 12.
To support this paradigm change, Maman asked PT Permodalan Nasional Madani (PNM) to become a pioneer in changing the perspective on MSMEs.
One of them is by instructing all PNM account officials (AO) to start using the term MSME entrepreneur in communicating with customers.
PNM AO has a task such as socializing the Mekaar program to prospective customers.
They are also tasked with testing the feasibility of prospective customers, holding weekly group meetings to assist customers, collecting installments, and preparing to disburse group business capital.
"Let's call them MSME entrepreneurs. Entrepreneurs who are engaged in the ultra-micro sector, small entrepreneurs, medium-sized entrepreneurs, and big entrepreneurs. I want to try to change the mindset of them, brothers and sisters," he said.
He will directly encourage PNM President Director Arief Mulyadi to make a circular so that the replacement of the mention of the perpetrators into MSME entrepreneurs becomes an instruction.
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In addition to changes in terminology, Minister Maman also emphasized the importance of intensive assistance for MSME entrepreneurs.
Through the Mekaar program, PNM is expected to provide comprehensive support, ranging from access to capital to business capacity development.
Minister Maman said that currently there are around 65 million MSME entrepreneurs spread throughout Indonesia.
He stated that he would continue to strive so that the number of 65 million would not continue to grow, but encouraged the 65 million MSME entrepreneurs to increase their business level.
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