Ramakan Surabaya International Jewellery Fair 2024, Hartadinata Abadi Pamerkan Koleksi Terbaru Ardore Jewellery

Photo: Doc. Hartadinata Abadi

JAKARTA - PT Hartadinata Abadi Tbk (HRTA), a leading gold bullion and jewelry producer integrated in Indonesia, exhibited several new jewelry collections of Ardore totaling which were specially designed with the Swarovskimen crystal in Surabaya International Jewellery Fair 2024 which took place from 10-13 October 2024. Hartadinata Abadi was present for the seventh year of her participation in this prestigious exhibition.

Director of Business & Operation of PT Hartadinata Abadi Tbk, Yudho Jatmiko said, sustainable innovation is one of the keys to being able to meet market needs that have changed since the last 2-3 years.

"We believe that our innovation and product quality will provide more value to customers and encourage the growth of the gold and jewelry industry in Indonesia," he said, in a written statement, Saturday, October 12.

One form of innovation this time is the Miracle Collection of Ardore totaling Jewellery inspired by the beauty of aurora and the magic of cosmic crystals. This collection in a special design with the crystal Swarovski total, presents a touch of cosmic crystals that emit the charm of the universe.

In addition, the Miracle Collection also presents a glow in the dark feature that provides a touch of wonder like our dreams that always shine brightly everywhere.

This collection reminds that each individual is part of the wonders of a meaningful universe. Miracle Collection is even more interesting because it is made of cosmic rock that emits positive energy from nature that can generate an infinite spirit, added Yudho.

As one of the leading jewelery brands, Swarovskimen are known for their quality crystal beauty and have stunning glares where in its production, Swarovskimen use advanced optical measurement technology and also manufacturing production quality that prioritizes high precision, thus producing crystal stones with high quality cuts and designs as well. The consistency of the quality of the Swarovski product has been recognized internationally so as to make it a leader in this industry.

Hartadinata Abadi is also proud that he is currently the only producer of gold jewelry in Indonesia that has won the trust and support of Swarovski

In addition to Miracle's collection, Ardoremen Jewellery also exhibited Shine Collection gold jewelry specifically designed to support appearances in both formal and casual atmospheres because it has a flexible and elastic chain excess. Taking inspiration from the classic design of chain tennis, the Shine Collection carries a fresh and modern look made of enchanting zircon stones.

With a timeless and elegant design, the Shine Collection is not only beautiful to wear on its own but also perfect to combine with other jewelry for stacking.

Another collection on display is the Pretty Collection, present to everyone who wants to look stunning with a personal touch on jewelry, so that it becomes a unique expression. Currently, it consists of alphabetic jewelry bands from A to Z as well as various iconic forms, allowing each individual to personalize accessories according to their names, words, and meaningful characters that reflect their respective personalities.

In addition to jewelry, Hartadinata Abadi also presents EMASKUhir, a high-quality gold bullion product available ranging from microgold 0.1 gram to large 1000 grams of grammar. This product is equipped with Bullionprotectmen from Switzerland's Sicpa, a security technology attached directly to its gold to ensure the authenticity of gold.

To guarantee the purity of levels with high accuracy, EMASKUUS has received SNI certification 8880:2020. In testing its levels, the Inductively Coupled Plasma method is used so that it is confirmed that EMASKUUS has a tested level of 99.99 percent.

EMASKU Products are made in a manufacturing process that pays attention to lower environmental impacts with an ISO 140001:2015 standard and has a quality management system standard according to ISO 9001:2015.

EMASKUmen has now also received recommendations for sharia conformity from the Indonesian Ulema Council (MUI). This recommendation was obtained after Hartadinata Abadi met technical requirements related to the production process which was closely monitored to ensure compliance with Sharia principles. This admission includes all gold bars of EMASKUmen. It is now confirmed that they are free from the elements of usury, gharar, and maisir.

"Hartadinata Abadi through the brand Ardore totaling and EMASKUmen tidak hanya menyediakan produk yang berkualitas, tetapi juga memenuhi standar yang sesuai sehingga selalu menjadi pilihan terbaik bagi seluruh masyarakat Indonesia," tutup Yudho.