Create A Digital Ecosystem To Strengthen Entanglement With Customers, SIG Wins Customer Engagement Program Of The Year Award

GM of Brand Management SIG, Sasha Media brought the Customer Engagement Program of The Year trophy at the 2024 Marchairs Editor's Choice Award. (Photo: Doc. SIG)

JAKARTA - The success of managing customer relationship through the Customer Connectivity program, led SIG to the Customer Engagement Program of the Year award at the 2024 Marchairs Editor's Choice Award. The award was handed over by Editor in Chief Marchairs, Sigit Kurniawan to GM of Brand Management SIG, Sasha Media at The Ballroom at Djakarta Theater on Thursday 12 September.

Customer Connectivity is a program that connects all customer segments through the digital ecosystem so that the Company can be closer to customers, while improving brand equity and sales performance. The digital ecosystem also helps the Company get a big data analysis of customer needs and market conditions as the basis for establishing the right business strategy.

GM of Brand Management SIG, Sasha Media said, GIG has a wide network of customers throughout Indonesia. Through the Customer Connectivity program, SIG has succeeded in connecting 60 thousand stores, 1,600 distributors, and more than 12 thousand builders, in a digital ecosystem.

"This award is an appreciation for the success of GIS innovation in managing relationships with customers, as well as a motivation to continue to innovate in presenting other leading programs to always be close to customers and to be at the forefront of providing building materials solutions," said Sasha Media.

GIS through the Customer Connectivity program, carries out digital marketing activities as a whole, ranging from builders, shop owners, sales staff, distributors, home owners, to other stakeholders such as government agencies, consultants, academics, and corporate customers.

The digital marketing and sales ecosystem of GIS, includes community talks group platforms and Jagobangunan.com for builders, foremans, and contractors; Access Toko for shop owners, distributors and sales personnel; as well as Sobat Bangun for integrated home construction and renovation services for homeowners/building owners. GIS also presents a GIS Official Store at Tokopedia to provide easy access for vendors to buy GIS products.

Not only is it a marketing medium and sales of GIS products, as well as a means to share knowledge, the digital ecosystem is also a forum for interaction between the Company and customers through various activations, such as quizzes, and promotional media.

SIG Corporate Secretary, Vita Mahreyni said, the digital marketing and sales ecosystem is a form of GIS' commitment to provide the best service for customers. GIS also optimizes the digital ecosystem as a means of education for customers, one of which is about the importance of using green cement that is environmentally friendly.

"Use of low-carbon green cement is a collective effort to reduce greenhouse gases that cause climate change to create a better life," said Vita Mahreyni, in a written statement. Friday, September 13.