JAKARTA - PT Nippon Indosari Corpindo Tbk, a bread producer with the Sari Roti brand, recorded a positive performance in its 2020 Financial Statements as of December 31, 2020. Amid the exposure to the COVID-19 pandemic, Sari Roti managed to achieve consolidated net sales of IDR 3.21 trillion.
Director of Nippon Indosari Corpindo, Arlina Sofia said, along with the sales achievement, Sari Roti managed to book a net profit attributable to the owner of the main entity of up to IDR 215.1 billion. She said this achievement was supported by strong sales from traditional channels (general trade) which increased 20 percent compared to the previous year to IDR 947 billion.
"The strategy to focus on residential areas by introducing an easier mode of ordering products through Whatsapp and Chatbot has produced very positive results", said Arlina in a written statement, Tuesday, March 30.
Sales in modern channels (modern trade) remain the largest contributor to this bakery company whose shares are owned by conglomerate Anthony Salim. By implementing the right promotional strategy, said Arlina, the company has been able to mitigate the negative impact of reducing outlet operating hours and decreasing consumer spending frequency so that modern channels posted sales of IDR 2.2 trillion in 2020.
"Indeed, the 2020 consolidated sales decreased slightly from the previous period, but considering the pandemic and operational conditions of the Philippines which only contributed 8 months before the divestment in September, we see the 2020 performance as a good achievement", said Arlina.
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Sari Roti management still believes that the bread business will continue to be prospective. This is reflected in the capital expenditure or capital expenditure (capex) in 2020 of IDR 455 billion which is used for additional production capacity and development of distribution networks. The Banjarmasin factory, which is the company's second factory on the island of Kalimantan, has started commercial operations in February 2021.
"The operation of the Banjarmasin factory complements the number of Sari Roti factories to 14 with the distribution of strategic locations to support distribution throughout Indonesia", said Arlina.
The company is also committed to completing its 15th factory in Pekanbaru which is targeted to operate by the end of 2021. The Pekanbaru factory will be closing of a series of additional production capacities that have started in 2017.
"Since then, the Company has operated new factories in Batam, Gresik, Balikpapan, and Banjarmasin. Sari Roti is optimistic about reaching the potential for rapid growth in the bread business in Indonesia", concluded Arlina.
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