Guardian Celebrates 34 Years Of Being In Indonesia

Photo: Special

JAKARTA - The need for the community, especially the younger generation, in maintaining personal appearance and care, has made the trend and development of the beauty industry in Indonesia increase rapidly. This encourages the Guardian's commitment to always present high-quality products and services. For 34 years, the Guardian has faithfully accompanied the Indonesian people in meeting health and beauty needs.

Celebrating his 34th birthday, the Guardian held an exhibition with the theme #SeruDiGuardian at Central Park Mall Jakarta which lasted until September 1, 2024. This exhibition presents a special promo and is supported by more than 23 well-known brands, ranging from cosmetics, skincare, personal care, to health products with various interesting discounts.

Malvin Tarigan, Head of Marketing Guardian Indonesia, said that the presence of the Guardian Anniversary Exhibition is a tangible manifestation of efforts to get closer to customers.

"We want to provide a new and unforgettable experience of spending on health and beauty products. In addition, each participating brand booth also presents interesting activities that are a shame to be missed," he explained, in a written statement, Tuesday, August 27.

In this Guardian Anniversary Exhibition, the Guardian collaborates with several well-known brands both local and international, ranging from Make Over, La Roche Posay, SOHO, Erha, and many others. To pamper loyal customers, the Guardian offers various special offers such as freeies, shopping vouchers, consulting services, and discounts of up to 50 percent.

"As a pioneer of modern health and beauty retailers in Indonesia, the Guardian always presents superior products. At this Guardian Anniversary Exhibition, customers can experience new experiences in shopping for daily needed health and beauty products, where they can see, feel, and directly select the entire series of products and collections from the Guardian. Visitors can enjoy the special service provided by the Guardian every day during the exhibition," said Malvin.

With the re-emergence of the Anniversary Exhibition, this is proof of the Guardian's commitment to continue to provide the best experience for customers in accessing quality health and beauty products at the best price. This is in line with the increasing need for cosmetic and skincare products in Indonesia.

Not only that, the Guardian Anniversary Exhibition also presents a Guardian Corner that offers various exclusive services such as health consultations, health checks, free nail art, exploration of the latest products and Lip Bars, as well as an exciting experience of AR Journey Guardian. The experience of shopping is getting more and more special because customers can comfortably consult pharmacists and beauty experts who are ready to help meet customer needs.

The joy of celebrating the 34th Guardian's birthday was also enlivened by the return of the Guardian Run running competition which gained success after it was held for the first time in 2023. This time, the Guardian Run comes with a new category and improves in good quality in terms of the number of participants and attractive facilities which of course have been awaited by enthusiastic running. The 2024 Guardian Run will be held on September 22, 2024 at Plaza Timur Gelora Bung Karno, Jakarta.

Guardian loyal customers can also get special anniversary promos, ranging from attractive discounts to 34 percent for health and beauty products as well as special anniversary editions for each purchase during the special period August 22 - September 18, 2024 in all Guardian stores. Don't miss the opportunity to celebrate Guardian's 34th birthday by following the #SerunDiGuardian activity series.