NEO Fighters Care For MSMEs 2024 Renovation And Providing Business Capital To Hundreds Of Business Places

Photo: Special

JAKARTA - Tempo Scan as a 100 percent company in Indonesia with one of its leading brands NEO rheumacyl as an expert in easing muscle pain, joint pain and linu sore since 1972, has been holding CSR NEO Rejeki Fighters since 2020.

By lifting the tagline brand, Continue to move forward, NEO rheumacyl always supports Rejeki Fighters or MSME players so that they can continue to be active and productive in pursuing fortunes, without being hindered by muscle aches and linu sores.

In 2024, NEO Rejeki Fighters will be present again to support hundreds of MSME actors by re-branding their place of business and providing business capital assistance through activities entitled 'NEO Fighters Care for MSMEs'.

MSMEs have an important role in local economic development, such as equitable distribution of the community's economic levels, employment to community empowerment. MSMEs that play a major role in Indonesia's economic growth, contribute up to 61 percent of Indonesia's Gross Domestic Product (GDP).

Traditional shops as a form of MSMEs are often found in residential areas, the presence of traditional shops to buy daily necessities has become a habit for Indonesians. The presence of traditional shops can not only help supply daily household needs, but also often become a gathering place for residents. Unfortunately, many of the traditional shops are in poor condition in terms of rapidity, the feasibility of the building so that it affects the comfort of visiting buyers.

This is the concern of NEO rheumacyl, who has a high concern for fortune fighters, especially MSMEs that have worked hard to distribute products closer to the community and to meet the needs of his family.

Winany Yunitawati, Managing Director of Brand Investment & Consumer Engagement CCHC said the fortune fighters were the backbone of the family.

"We want to support their success in order to remain active and productive in pursuing fortunes and always be enthusiastic in facing various challenges. Through the NEO rheumacyl CSR program, we have selected hundreds of traditional stores that we will renovate as well as provide business capital assistance to each store to ease their burdens and of course make their place of business more tidy, more comfortable, making it easier for them to work daily and in demand by customers," he said, in a written statement, Tuesday, August 27.

The NEO Rejeki Fighters program has been started by NEO rheumacyl since the pandemic in 2020, since the beginning of the CSR NEO rheumacyl activity, it has always supported the success of fortune fighters starting from the promotional side, providing business capital and now renovating business premises. Andre Taulany as NEO Ambassador Brand rheumacyl expressed his concern about traditional shops that have been around for generations but are often in poor condition and make customers uncomfortable when shopping at their stores.

"It's very worrying to see a shop that has been around for a long time but has begun to be left behind by customers because the shop is not tidy. I really support the renovation of traditional shops from NEO rheumacyl through the CSR NEO program Fighters Rejeki Care for MSMEs. We must support the progress of Indonesian MSMEs and fortune fighters out there who are struggling to support their families," said Andre.

"To support the CSR NEO Peduli UMKM Fighters program, we will bring NEO Squads to shops using NEO rheumacyl cars to hundreds of stalls, shops, workshops or other small MSMEs with inappropriate conditions to be renovated so that they can become more modern and comfortable places so that more customers will come to their stores. So wait for the arrival of NEO Squad in your shop, "concluded Winny.