JAKARTA - Minister of State-Owned Enterprises (BUMN) Erick Thohir said Indonesia's creative industry could be the largest in Southeast Asia. However, to make it happen, adaptation is needed and also optimizes the potential to be able to be competitive.

The creative industry in Indonesia will be the largest in Southeast Asia. The key is that we must be able to adapt to the changes that occur and maximize Indonesia's potential so that we can continue to compete," he said, quoted from Instagram @erickthohir, Sunday, August 25.

Erick said the creative industry is not a static business, it's like coming in the morning and going home at night. However, he continued, product improvement is needed every day.

"When we talk about the creative industry, you have to really explore but at the same time you have to be ready to adapt to world change," he said.

Moreover, continued Erick, the creative industry for Indonesia is a new industry. However, he said Indonesia's potential is quite large, considering that Indonesia has a demographic bonus.

If you look at our economy, we will grow 5 percent every year in the next 20 years. If we talk about digital economy, we will be the largest in Southeast Asia," he said.

We have a young demographic, and we have a broad culture. The production is already running, but quality, management, implementation is something we are pushing for," he continued.


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