Benefits Of Monitoring Media In Business: Understanding, Profits, How To Work, And Examples

Illustration of Media Monitoring (Netray)

YOGYAKARTA Media monitoring is one of the digital monitoring activities in the business world. Not without reason, monitoring has various advantages, especially for the business itself.

Understanding monitoring media activities also helps get information on people's perceptions of your products.

Reporting from Indeed, monitoring media is an activity in the form of observing and reviewing the media using electronic technology. This activity aims to gain the insight of a business, industry, and its competitors.

This media monitoring activity is carried out by carrying out a series of processes such as reading, listening, and seeing what is happening from the point of view of media coverage, both online and offline. Some types of media that will be monitored are as follows.

In practice, there are at least three things that will be done when conducting media monitoring, namely as follows.

This activity is in the form of recording and collecting all things related to monitored objects such as writing, news scripts, advertisements, and so on. Not only limited to text, it can also be video-shaped. Clipping also involves categorizing activities to facilitate search.

This activity serves to seek public opinion on monitored objects. Tracking is done when or after data collection is carried out.

Analysis of media content is carried out by observing and then analyzing news texts using a quantitative approach.

Monitoring media can basically be done in various sectors, especially businesses. Some of the benefits of doing this activity are as follows.

In simple terms, monitoring media activities are carried out in several stages which must be carried out in a sequential manner. Here's how it works in general.

Monitoring activities will not run without the desired target. This target includes objects to be monitored and activity goals.

Once the target is obtained, the data collection process begins. This process can be carried out based on a certain period. For example, monitoring is carried out on print media coverage from August to December 2021.

After the data is collected enough, start analysis activities. In practice, analysis activities can be based on many things, such as related to sentiment, trends, locations, and so on.

Currently, there are many media monitoring platforms that can collect data online. In fact, it is not uncommon to involve AI artificial intelligence in monitoring activities. One of the recommended media monitoring platforms is Netray.

Netray Media Monitoring is a large database of analysis, deep learning, and sentiment analysis that allows users to monitor and analyze conversations about brands, products, or certain topics in digital media.

Netray provides several benefits of media monitoring that can be utilized by all parties such as business people, influencers, politicians, and many more. Visit VOI.id to get other interesting information.