Hartadinata Abadi Launches New Logo

Photo: Doc. Hartadinata Abadi

JAKARTA - PT Hartadinata Abadi Tbk (HRTA) today, Wednesday, March 20, introduced its new logo to mark the milestone of the company's achievement as the leading integrated gold company in Indonesia as well as represent Hartadinata's steadfast commitment to innovation that is constant, growth, and market leadership as well as a new spirit entering 2024 and the future.

As a company that has been established for more than 20 years in Indonesia, Hartadinata has passed various challenges with the right business strategy and puts forward the courage to become a pioneer who continues to innovate to answer market needs and maintain consumer, public, investor and partner trust in the gold industry and gold jewelry.

"Our new logo symbolizes our unshakable dedication to innovation and excellence in the gold industry. This logo marks an important moment in our journey, pushing us towards a higher level of success and reaffirming our position as pioneers in the Indonesian gold industry," said Sandra Sunanto, President Director of Hartadinata.

HRTA is the first Indonesian gold company to have succeeded in becoming a well-performing open company. As one of the pioneers of industry, HRTA has also succeeded in a market volatility storm exacerbated by the COVID-19 pandemic.

The introduction of innovative products such as microgold, bullion protection, in addition to innovative digital solutions such as the GoldKita application, further strengthens its reputation as an industrial innovator. Strategic collaboration and subsidiaries engaged in various fields in the industry are not only expanding the market footprint of HRTA, but also changing the gold marketing landscape through an integrated approach.

"With innovation, stategis collaboration and the formation of subsidiaries, we have grown and developed into an integrated gold company in Indonesia and no longer just manufacturing," said Sandra.

Following the launch of a new logo which is also the basis for the company's future direction, HRTA outlines a series of strategic initiatives for the coming year. This includes a sustainable focus on product innovation, especially in the jewelry segment with the Ardore brand and gold bullion products with the Gold mine brand. My gold and Ardore are product innovations from HRTA that pay attention to the market's need and desire for quality, safe and reliable products.

The year 2024 is an important moment for HRTA to strengthen the company's ecosystem through strategic partnership strategies and programs that are not only with actors in the domestic jewelry and gold bullion industry but also with business actors outside of this industry, such as financial institutions and other institutions. HRTA's initial commitment to making gold inclusive for all levels of Indonesian society will also remain a priority as part of the company's vision and mission.

Along with HRTA's performance in the export market of gold jewelry and seeing the potential of the export market for gold jewelry products, HRTA also plans to develop export markets to several countries outside India and the UAE such as Singapore, Vietnam, the United States and Europe.

"Hance, innovation, strategic collaboration, diversification and building a strong industrial ecosystem are one of the keys to being able to meet market needs that have changed since the last 2-3 years," Sandra said.

Domestically, HRTA will expand its retail footprint this year, with an expansion target from 83 outlets in 2023 to a minimum of 100 outlets by the end of 2024.

"These various business expansion plans are carried out in order to achieve an ambitious target, including revenue growth of 30 percent yoy and an increase in net profit of 15 percent yoy," added Deny Ong, Finance Director of Hartadinata.