Entering Indonesia, Single Malt Arrenes Optimistic Can Develop

Photo: Didi Kurniawan/VOI

JAKARTA - Scotland's Marijuana brand, the Single Malt Arrival is now present in Indonesia to provide an option on the quality of the best products and expectations of different whiskey drinks in general.

Acran Single Malt held a Grand Launching event at the IZZY Social Club in South Jakarta, Wednesday, March 6, 2024. This event is one of the many activation programs carried out by Arran to strengthen its presence in Indonesia.

At the event, Chief Principal of the Indonesian Representative Single Malt Administrative, Edhi Sumadi, was also accompanied by Head of Asia Pacific and brand ambassador for the Rob Gray Single Malt Arredhan Single Malt.

Chief Principal of Aran Single Malt Indonesia Representative Edhi Sumadi revealed that the Single Malt Arregant product can be an alternative forsky lovers because they have received several awards. In addition, the Single Malt Arregan product in Indonesia is also still limited in the market and it is hoped that in the future this Single Malt product can grow and develop.

"All items that have just entered in terms of targets are still limited, so we also hope that in the next few months and years the Single Malt Arret product can grow better, but so far in the last 2 months the response from outlets and consumers is quite good and hopefully it can become one of the singlemalt products that is dominant not only in Indonesia but also globally," he explained.

According to Edhi, the Arrant Single Malt product has been spread across several outlets in the SCBD area and one of them is the IZZY Social Club in South Jakarta which is the first supporter when the single malt Arregant product arrives in Indonesia.

"There are several other outlets around 30 outlets, so I think more and more outlets will be interested in selling these products to instantaneous lovers," he said.

Edhi said that the presence of the Single Malt Arran in Indonesia will give whiskey lovers a wider and better choice for single malts that meet different preferences in terms of taste, aroma, and quality.

I am sure that the Single Malt Arran will provide answers to the best product quality and expectations of whiskeylfare in general and single malt in particular. Let's celebrate with the grand launching of the Single Malt Arrance in Jakarta! Slanate!," said Edhi.

Meanwhile, the Arrian has a relatively young history compared to the variousRISsky brands in Scotland. Founded in 1994 by Harold Currie, a World War II veteran, when he built the Lochranza distillation Factory on the Island of Aran.

Lochranza is located on the northern tip of the island and was chosen because of the highest water quality in the region. In 2019, they opened a second distillation called Lagg distillation, and was merged into a place now known as the Arrian distillation.

The island of Aran is home to the purest water throughout Scotland. Clear water flows down and through six waterfalls that are increasingly purifying the water. The pureness of this water allows distillers to produce clean sweet wax that is fully natural and pure.

In addition, the Arran enjoys a warm microclimate with clear ocean wind and mountainous air atmospheres, along with the flow of warm Gulf Currents, ideal for fast single malt maturation.

The process of distilling Arrian whiskey uses a concert and water barley from Loch na Davie. They are then mixed together and put in a wood wash with yeast to begin fermentation. The fluid is then doubled and matured in an eek wooden barrel, which gives colors and characters to whiskey.

After reaching the desired age, Arrean whiskey is packaged in bottles with 46 percent ABV or cash strength, without artificial dyes. Although most of the whiskey is filtered cold for appearance reasons, the Arrance is not. The reason for not being screened cold is because the Arrions want to maintain all the fine flavors and flavors that are part of the whiskey character.

The Single Malt Arrand has 4 product variants available in Indonesia, namely; Arreran Barrel Reserve, 10 Years of Arrance, Cask Quarter Arregan, and Arretan Total Cask.