Nu Tea Holds Giant Bottle Video Mapping And Launches New Design Label

Photo: Special

JAKARTA - The number of national events starting from the end of 2023 to 2024, encourages high demand for food and beverage products. The Association of Food and Beverage Entrepreneurs (GAPMMI) indicates that by the end of 2023 until 2024 the food and beverage industry will grow quite well.

For this reason, one of the food and beverage manufacturers of PT ABC President Indonesia takes this momentum through its various activities.

As stated by Nina Febriani as the Head of Marketing of PT ABC President Indonesia as a producer of Nu Tea, at the end of 2023 and entering the beginning of 2024 the company held various interesting shows and attractions in Sarinah Thamrin, Central Jakarta.

"As a brand that always tries to make new breakthroughs, Nu always observes various trends that are booming. We are also trying to realize things that are attracting consumers. That's why we hold a number of spectacular attractions aimed at various groups," he said, quoted on Monday, January 1. With the theme #maNUfesting2024, Nu Tea encourages young people to continue to make resolutions and try to make it happen. Although many resolutions in 2023 have not been achieved, we must remain optimistic and record another resolution in 2024.

Nu is also ready to enter the new year 2024 by realizing our first resolution, which is to introduce Nu's new face for the first time to the public through a spectacular show on New Year's Eve.

"This time we present Giant Video Mapping at the Sarinah Building - Thamrin, as one of the gathering points for the New Year's Eve celebration, which is also expected to be entertainment for the community," said Nina. Through this Giant Video Mapping, her party officially introduced 8 new label designs for the entire Nu Tea product series.

Nu Tea consumers can see their favorite drinks with a new, more contemporary look, with Pop Color Tone, and a design that attracts attention. We hope that entering the new year with a new look, it can make Nu Tea more favored by consumers," explained Nina.

With this new look, in addition to the contemporary concept that we carry, consumers can still recognize the characteristics of the Nu brand through several key elements that are still maintained.

This principle we apply to the overall packaging design of 8 variants: Nu Green Tea Madu, Original, Sugar Batu, Less Sugar, Nu Yogurt Tea, Nu Milk Tea, Nu Teh Tarik, and most recently Nu Chocoguetea.

One of the interesting attractions that night, we showed Giant Bottle Video Mapping. Those present can also watch the showcase new label via 3D an anamorphic video along with a live videotron cam broadcast on the giant screen at the Djakarta Theater Building. At the Sarinah Thamrin platform stage, we also presented a number of interesting games (games) for visitors in the form of money blowing machine, which took effect after they bought Nu Tea products with a certain nominal value. Even since morning, there has also been a chocoprint art activity that can print photos of visitors' faces, after they bought Nu Tea products with a certain value, "added Nina.

Regarding the plan for the inaugural Drone Show in Indonesia which has been carefully prepared, it turns out that it cannot be broadcasted for technical reasons, so the implementation is delayed.

"Last night we also asked the audience to tweet their hopes in 2024 with #maNufesting2024. These hopes have appeared on the big screen. The many tweets that appear, are interesting, funny and entertaining, proving Nu's popularity among young consumers, who are enthusiastic about entering a new and hopeful year," said Nina.