NutriSari DonDong Officially Collaborates With DOOH, Enlarging The Potential For Advertising Revenue Over The Next Few Years

Photo: Doc. PT Era Media Sejahtera Tbk (DOOH)

JAKARTA - PT Era Media Sejahtera Tbk (DOOH) or SSPACE and PT Heavenly Nutrition Indonesia officially formed a strategic partnership for both parties. At the end of 2023, SSPACE's strategic cooperation with various Brand Owners has brought the potential to achieve this year's target until next year.

The collaboration between SSPACE and PT Heavenly Nutrition Indonesia includes advertising with a sustainable contract period. NutriSari DonDong is one of the premium clients in collaboration with SSPACE for advertising on the Passenger Information Display (PID) ad media ecosystem, Branding Bus and OOH-Billboard.

In this collaboration, PT Heavenly Nutrition Indonesia will focus on introducing NutriSari DonDong to the wider community by utilizing the unique selling proposal SSPACE, namely the ROAS (Return On Ad Spend) system where in addition to providing advertising services, SSPACE also guarantees conversion of advertising value equivalent to product sales which will be distributed to more than 168,000 retail partners SSPACE.

Currently, the Company is currently completing its collaboration with 25 clients/Brands from various industries such as FMCG, Cosmetics, Food & Beverages, Transportation, and Government. Advertising media OOH Billboard SSPACE is currently spread over 13,800 location points in 38 provinces in Indonesia, and with a billboard market rental price of around 300 million per year per point, it is hoped that the Company can achieve revenue potential of around Rp4.1 trillion in the coming year.

With the strength support of the SSPACE asset media ecosystem, it is hoped that it can optimize product promotion campaigns from Clients/Brands that can have an impact on product sales performance, as well as strengthen SSPACE's position on the global market and bring optimal added value to customers and stakeholders.

CEO SSPACE, Vicktor Aritonang mengatakan, kolaborasi dengan PT Heavenly Nutrition Indonesia adalah langkah strategis yang membawa dampak positif bagi pertumbuhan bisnis SSPACE.

"Through this collaboration, we encourage us to help achieve the company's targets by utilizing all potential media ecosystems owned by SSPACE, so that we can continue to provide solutions innovation in optimizing partner advertising spending in producing sustainable performance growth," explained Vicktor, in his statement, Thursday, December 14.