Kemenparekraf And Prime Video Cooperate To Promote Indonesian Stories To The World

Photo: Doc. Prime Video

JAKARTA - The Ministry of Tourism and Creative Economy (Kemenparekraf) and the video streaming global video service Prime Video today announced cooperation in promoting tourism, the creative economy, stories, and Indonesian talents through Prime Video streaming services at global audiences.

This collaboration was marked by the signing of a Joint Understanding by Ni Wayan Giri Adnyani, Secretary of the Ministry of Tourism and Creative Economy (Kemenparekraf), and David Simonsen, director of Prime Video, Southeast Asia, witnessed by Sandiaga Uno, Minister of Tourism and Creative Economy.

This partnership strengthens Prime Video's commitment to present Indonesian stories and talents through exclusive content and Originals from Indonesia at a global audience. In addition, Prime Video is also committed to providing a series of capacity development training to empower Indonesian filmmakers.

"I am happy to be able to form a partnership with Prime Video to promote the tourism sector and the country's creative economy at a global audience. Indonesia is a country with a rich culture and beautiful tourism destination. Collaboration with Prime Video aims to introduce Indonesia to 200 million Prime Video customers spread around the world, which shows Indonesia as a dynamic creative center and an attractive country in the international arena," said Minister of Tourism and Creative Economy, Sandiaga Uno, in a written statement, Wednesday, December 13.

David Simonsen, Director of Prime Video, Southeast Asia said, this achievement, joint understanding with the Ministry of Tourism and Creative Economy, strengthens his party's commitment to show Indonesia's creative talents and stories to the global stage through Prime Video.

On Prime Video, we always strive to be a supporter and driver of the creative industry. As an entertainment center, there is room for every story, which will only be enriched if more storymakers are eager to find the training, platform, and resources needed to help them channel their best works in the future. We are excited to build more cooperation with Indonesian talents and share their stories around the world, "explained David.

Pada September lalu, Prime Video mengumumkan daftar konten lokal yang ditayangkan hingga akhir tahun 2023, yang terdiri dari 13 judulan baru konten Indonesia eksklusif dan Original yang diluncurkan setiap minggu antara 5 Oktober dan 28 Desember. Termasuk di antaranya serial Original Indonesia pertama dari Prime Video, Comedy Island Indonesia, yang digarap melalui kolaborasi dengan Base Entertainment.

The series, which is a combination of scripted and unscripted formats, is packaged in six episodes, which offer unique and creative situational comedy challenges. The series stars a number of well-known Indonesian actors and comedians such as Tora Sudiro, Asri Welas, Cinta Laura Kiehl, Nirina Zubir, Aming, Tretan Muslim, Dustin Tiffani, Mamang Osa, Uus, Onadio Leonardo, and Muzakki Ramdhan.

In addition to Comedy Island Indonesia, Prime Video features a reboot of the iconic Japanese game show Takeshi's Castle enlivened by local voice actors. The voice-filling process is led by Fluxcup, a sensational internet voice actor with strong humor in elements of local comedy.

A series of well-known comedians such as Wendy Cagur, Kiky Saputri, Imam Darto, Dimas Danang, Soleh Solihun, and Abdel Achrian, have also collaborated with several stakeholders in the Indonesian film industry through a series of training programs, such as producer workshops at Jakarta Film Week, film scriptwriting training at Scene Indonesia, and Intimacy Coordinator (Intimacy Coordinator) training guided by Prime Video.