Bank Raya Paparkan Strategi Pembangunan Bisnis Digital

New Logo Bank Raya Indonesia (Theresia Agatha/VOI)

JAKARTA - PT Bank Raya Indonesia Tbk (AGRO) explained the strategy and financial performance of October 2023 at the Public Expose Live 2023 organized by PT Bursa Efek Indonesia, PT Kliring Penjaminan Efek Indonesia, and PT Kustodian Sentral Efek Indonesia supported by the Financial Services Authority.

On this occasion, he was present to provide an explanation of Ida Bagus Ketut Subagia as President Director, Dedy Hendrianto as Director of Retail Agri & Funding, Bhimo W. Hantoro as Director of Digital and Operations, Danar Widyantoro as Director of Enterprise Risk Management, Compliance & Human Resources and Rustarti Suri Pertiwi as Director of Finance.

Throughout 2023, Bank Raya has carried out business and innovation initiatives to support sustainable digital businesses. In the first semester of 2023, Bank Raya continues to optimize the potential for synergy with the BRI ecosystem starting from the use of BRI channels such as Pull and Cash Deposit at BRI ATMs and BRILink Agents. Even Bank Raya is increasingly expanding service coverage, including through collaboration with BPJS Ketenagakerjaan and with the Indonesian Market Management Association (Asparindo) to serve MSMEs.

In addition, in the second semester of 2023 to further expand the reach of Bank Raya to the community, a Community Branch was opened in Denpasar, Palembang, and Yogyakarta. Bank Raya also makes it easier for business actors and communities to manage their business by launching Business Saku which is integrated into the Bank Raya application. With the completeness of Bank Raya services, to strengthen the positioning as a digital bank which is part of the BRI Group, the Company inaugurated a new logo in November 2023.

In the 2023 Public Expose Live, the Company's Board of Directors outlined the main strategy of business development to support the company's steps towards sustainable business growth, as well as conveying the financial performance and growth of digital businesses throughout 2023.

President Director of Bank Raya, Ida Bagus Ketut Subagia said, [the growth of digital business in 2023 is of course supported by Bank Raya's commitment and strategy to expand the potential market by becoming a growing partner for business actors and financial friends for the community through product development and services that are able to answer customer needs comprehensively.

"And, our synergy in the GRI Group ecosystem which is getting stronger is also our advantage in the midst of competition in the digital banking industry. Bank Raya will continue to adapt and innovate tactically to encourage the company's long-term growth and business strategy," he said, Wednesday, November 29.

To achieve long-term business growth, the Company focuses on 5 main strategies for digital business development, namely, (1) Bank Raya's strength as a digital bank with the widest Online to Offline (O2O) network throughout Indonesia, (2) sustainable innovation and comprehensive Bank Raya digital products (cross the digital product segment) which allows Bank Raya to scale up businesses by way of partnership and acquisition of end users through the BRI ecosystem and other digital ecosystems.

Then, (3) Optimizing existing products and ecosystems through expansion in the BRI Group's agency business and other agency businesses, micro-businessers, and other micro-workers, as well as exploration for the expansion of the digital business potential market, (4) BRI Group synergy as Digital Approach to serve the MSME market through products and digital banking services that are smaller, shorter, faster, and easily accessible to customers, (5) Commitment to continuously improving business enablers in technology, human resources, and risk management to support solid business growth and encourage customer satisfaction.

"As a digital bank, supporting the acceleration of financial inclusion in Indonesia is part of our aspirations. The O2O network with more than 750 thousand access points spread throughout Indonesia, as well as the strength of synergy in the BRI Group ecosystem which is supported by digital Bank Raya products that are practical and comprehensive, enabling us to encourage widespread penetration of digital financial inclusion in Indonesia," Tegas Bagus said.

This is reflected in the growth in the value of digital saving transactions which reached 163 percent (yoy) so that in October 2023 it was recorded at IDR 2.3 trillion. The increase also occurred in total Transactions of the Great Application of 192 percent (yoy) so that in October 2023 it was recorded at 1.4 million transactions. Currently, Bank Raya's digital saving users are recorded at 784 thousand with an average balance of IDR 1.3 million.

Meanwhile, in terms of digital lending, Bank Raya already has various digital products that can meet customer needs. Digital loan products whose distribution is carried out end-to-end to end users, namely Pinang Flexi and Pinang Dana Tanangan, show significant growth.

Pinang Flexi yang ditujukan untuk nasabah payroll BRI Group tumbuh sebesar 151,3 persen (yoy) sementara Pinang Dana Tuang yang memberikan kemudahan bagi agent BRILink BRI tumbuh sebesar 47,2 persen (yoy). Untuk produk yang penyalurannya digitize melalui platform customer relationship management yaitu Pinang Maksima dan Pinang Performa, sama-sama menunjukkan pertumbuhan yang signifikan. Pertumbuhan Pinang Maksima sebesar 161,3 persen (yoy) sementara Pinang Performa tumbuh sebesar 133,4 persen (yoy).

To support the commitment to increase customer satisfaction, Bank Raya also continues to improve business enablers, by strengthening technological aspects, human capital and risk management. Digital capacity of Bank Raya continues to be improved continuously through big data technology, reliable IT-based services and the Sapa Raya Contact Center with a quality response time.

The transformation of culture & people continues to be carried out by Bank Raya with the best talents who have a digital mindset and capacity. To strengthen risk management in a sustainable manner, Bank Raya developed an automatic learning credit scoring in order to maintain credit quality and the use of artificial intelligence technology for the development of the Fraud Detection System (FDS).