Here's Seller's Fate After TikTok Shop Is Prohibited From Carrying Out Sale And Purchase Transactions

Illustration of TikTok Shop (Doc. Antara)

YOGYAKARTA The government has officially banned TikTok Shop from operating in Indonesia. Even so, people can still use TikTok as a promotional medium, it's just that the social media application does not serve purchase transactions. The question is, what happened to the seller after TikTok Shop officially closed?

As is known, the Government has revised the Permendag 50 of 2020 to Permendag 31 of 2023. One of the important points in the Permendag is the prohibition of social media from serving transactions on its platform as the role of e-commerce. TikTok can still do business as long as it meets the requirements imposed by the Government.

Apart from these rules, the closure of TikTok Shop in the country has indeed had an impact on sellers on TikTok Shop. Some of them also regretted this decision.

Responding to TikTok Shop seller complaints, Minister of Cooperatives and Small and Medium Enterprises Teten Masduki had said that the Government's decision had little impact on small traders.

"With the closure of the TikTok Shop, I don't think it will be too disturbing actually for sellers, because MSME players who sell online can take advantage of product promos on their social media, on TikTok. Now, if the sales are directed to links, for example, later in multiplatforms," said Teten at the Presidential Palace Complex, Tuesday, October 2.

Trade Minister Zulkifli Hasan previously also appealed for sellers to switch stalls to available e-commerce platforms. He also said that currently many e-commerce have live streaming features similar to TikTok Shop, which can be used by sellers to promote their merchandise.

"Yes, move, to Shopee or to another e-commerce, they want to accommodate it. Those who live-live can also be e-commerce. There is that," said Zulhas, Wednesday, September 27.

As appealed by Trade Minister Zulkifli Hasan, former TikTok shop sellers can switch to e-commerce which also provides the Live Streaming feature.

As is known, one of TikTok Shop's advantages is the existence of a live streaming feature that provides a new experience in shopping. This feature is indeed widely called effective in boosting sales.

E-commerce in Indonesia which provides live streaming features is quite diverse. Here are examples of marketplaces that have live streaming features.

Quoted from its official website, Shopee's e-commerce provides a live stream feature called Shopee Live. the platform allows sellers to stream live through the Shopee application, while buyers can also watch live, interacting, and buy advertised products.

How to live on Shopee is also very easy, even beginners can do it. Just open the Shopee application and then click the 'My' menu. After that scroll down until you find the 'Live Streaming' menu. Enter the data that you request to continue to live streaming such as titles, descriptions, photos, and products. The data will be displayed when streaming. If so, click the 'Start Live Streaming' button and streaming sessions can start.

Tokopedia also provides a live streaming feature called Tokopedia PLAY. Not much different from others, the Tokopedia PLAY feature can also display video sellers and can be watched live. Quoting Tokopedia's official website, here's how to live stream on Tokped.

That's information related to the fate of the seller after TikTok Shop officially closed. Visit VOI.ID to get other interesting information.