Mahsh Jadi Nama KCJB, Menhub Budi Karya: Abridged Dari Waktu Hemat, Operasi Optimal, Sistem Handal

President Joko Widodo. (Photo: Doc. ANTARA)

JAKARTA - The government has officially determined the name for the Jakarta-Bandung High Speed Train (KCJB), namelyfeeding.

The name is the result of a limited competition for identity design.

Minister of Transportation Budi Karya Sumadi said the Philosophy ofTEN comes from the singing of the train that is common, both by the people of Indonesia and internationally.

Budi explained that the name is also in accordance with the depiction of the fast train which is currently the fastest in Southeast Asia.

"Whoosh also stands for 'Efficient Time, Optimal Operation, Handal System' which is the identity of the high-speed train," he said in an official statement, Friday, September 22.

Budi said that the naming of the Jakarta-Bandung high-speed train was directed by President Joko Widodo (Jokowi). Therefore, a competition was held to determine names. This competition was attended by 10 selected agencies who already have good experience and track records.

Of the 10 candidates, he continued, finally got the three best finalists who would later be judged again to be selected for the best one.

The assessment team was chaired by Triawan Munaf, who has conducted an assessment since July 2023. Meanwhile, the leaders of this Competition are Minister of State Secretary Pratikno, Minister of SOEs Erick Thohir, and Minister of Transportation Budi Karya Sumadi.

Budi hopes that this naming is expected to increase the love and pride of the high-speed train, which will bring about a new civilization, which makes Indonesia increasingly taken into account by the world and will support the realization of the vision and mission of Indonesia Gold in 2045.

"At the direction of President Joko Widodo, we need to provide a brand identity or branding identity, which reflects the values of the Fast Train which is Indonesia's achievement and pride," he said.

Meanwhile, the Head of the Panel Team for the Identity Design Competition for the branding of the Indonesian High Speed Train, Triawan Munaf, revealed that the provision of branding has become a necessity in every program or product launched by both the government and non-government.

For example, he said, the design of the logo on the commemoration of the Independence Day of the Republic of Indonesia, the Asian Games, and the Capital City of the Archipelago (IKN).

"Now we have a high-speed train that needs to be given the appropriate brand, so that it is more popular and liked by the public. And now we all have the name for the fast train, no longer taking the KCIC or KCJB, but taking the shot," said Triawan.

The three best brand designs came from the agency Visius Studio, Ou Creative, and Feat.

To be able to see the best works from high-speed train brand designers, the public can access them on the kcic.co.id/train name speed/.

A number of parties involved in this competition are the Ministry of State Secretariat, the Ministry of Cooperatives, the Ministry of Transportation, and the Ministry of SOEs, KCIC, KAI, Telkomsel, In Journey, the Association of Indonesian Graphic Designers, and the Association of Indonesian Advertising Companies.